Lead Global Product Line Manager, Equipment at Columbia Sportswear Company

Richmond, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, ApparelIndustries

Requirements

Ability to lead cross-functional teams (Design, Finance, Planning, Marketing, Sales, Manufacturing) and provide mentorship/guidance
Strong analytical skills for business, marketplace, and consumer research
Attention to detail and acute accuracy in data management and assortment tools
Proficiency in PDM (PLM system), Line Plan worksheets, and Line Architecture Tools for data entry, updates, and maintenance
Experience in building bottom-up seasonal line plans aligned with strategic business direction, macro trends, revenue/productivity metrics, and global customer needs
Capability to support Go-to-Market activities, meet calendar deliverables/deadlines, and participate in global waypoints
Partnership skills with Sales, Direct-to-Consumer, and Marketing teams, including attending pre-line/key-account meetings
Knowledge of US marketplace segmentation across Wholesale, DTC, and eCommerce channels, with commercial support expertise
Excellent communication skills as a liaison for product line details from conception to launch

Responsibilities

Drive the equipment category, create seasonal product strategies, develop seasonal line plans, and execute global Go-to-Market activities
Lead cross-functional teams to develop and execute the aligned vision of the product line, meeting consumer needs and driving profitable growth
Manage seasonal assortment data, analyze market information, and maintain current/accurate go-to-market tools
Support creation and execution of mid- and long-term business strategies through research and analysis to identify growth opportunities
Build bottom-up seasonal line plans for a portion of the business, incorporating growth drivers, macro trends, and alignment with brand vision
Ensure line plans meet/exceed revenue and productivity metrics while addressing global customer needs
Participate in and support global waypoints and Go-to-Market activities to meet all calendar deliverables and deadlines
Provide commercial support for the US marketplace, including marketplace segmentation and alignment in product/pricing architecture
Partner with Sales teams to create sell-in assets and represent product assortment in meetings
Ensure accuracy of assortment tools, product details, and cross-functional distribution; capture and communicate all changes timely
Enter, update, and maintain data in PDM, Line Plan worksheets, and Line Architecture Tools
Maintain accuracy of style and product line information in internal systems throughout the creation process
Participate in team meetings, staff meetings, and other meetings to ensure strong communication and alignment

Skills

Product Line Management

Seasonal Line Planning

Go-to-Market Strategy

Cross-Functional Leadership

Market Analysis

Consumer Research

PLM System

Data Management

Merchandising

Strategic Planning

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters

1938Year Founded

$40KTotal Funding

IPOCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Wellness Program

Employee Discounts

Mental Health Support

Risks

The new Cherry Hill Mall store may face challenges in a competitive retail environment.

The Vader Collection may not resonate with Columbia's core customer base.

Strategic shifts by new marketing leadership could impact brand loyalty.

Differentiation

Columbia Sportswear offers innovative outdoor apparel with a strong brand reputation.

The company employs a multi-channel sales strategy for broad market reach.

Columbia's collaborations, like the Star Wars collection, attract niche markets.

Upsides

The rise of outdoor activities post-pandemic boosts demand for Columbia's products.

Collaborations with franchises like Star Wars enhance brand visibility and appeal.

Direct-to-consumer sales and social media marketing reach younger demographics effectively.

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