Lead Digital Customer Growth - New Platforms at AT&T

Dallas, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

NoVisa

Telecommunications, TechnologyIndustries

Requirements

Bachelor’s degree (BS/BA) desired
5+ years of related experience
Certification required in some areas
Understanding of how exceptional apps, websites, and emerging digital properties are designed and built
Passion for platform development and emerging tech
Experience with omnichannel environments, immersive content, dynamic/adaptive interfaces, NLP, spatial computing, and multimodal interfaces
Familiarity with developer ecosystems, SDKs, and API integrations
Strong understanding of digital community platforms and cultural trends
Office presence minimum of 5 days per week in Dallas, TX (no relocation offered)

Responsibilities

Identify and develop strategies for existing platforms and anticipate growth in emerging platforms such as AR/VR, conversational AI, post-app platforms, and off-domain environments (e.g., Reddit, Discord, Quora), prioritizing initiatives that simplify customer lives and connections
Maintain strong understanding of evolving development, MarTech, AdTech, and content management tools; influence development roadmaps for personalization, automation, and cross-platform data integration
Partner with analytics teams on test-and-learn pilots for new technologies, platforms, and ecosystems; translate performance into actionable insights and scale winning ideas across digital channels
Build digital growth plans rooted in cultural relevance, influencer engagement, and deep audience understanding, especially for Gen Z and younger millennial audiences
Act as the central point for teams including development, program management, product management, design, and UX; collaborate across business units to incubate new ideas and connect platform innovation to broader business goals

Skills

Key technologies and capabilities for this role

Platform InnovationDigital StrategyAR/VRConversational AIEmerging TechnologiesCustomer ExperienceRedditDiscordQuora

Questions & Answers

Common questions about this position

Is this role remote or does it require office presence?

This position requires office presence of a minimum of 5 days per week and is located in Dallas, TX. No relocation is offered.

What are the key responsibilities for this role?

Key responsibilities include platform innovation and strategy for emerging platforms like AR/VR and conversational AI, maintaining expertise in MarTech and AdTech, digital incubation and experimentation, building culturally relevant growth plans for Gen Z audiences, and cross-team collaboration.

What skills and experience are preferred for this position?

Preferred skills include understanding of exceptional apps, websites, and emerging digital platforms, along with expertise in development, MarTech, AdTech, content management, personalization, automation, and cross-platform data integration.

What is the company culture like at AT&T for this team?

The culture emphasizes bold ideas, fearless risk-taking, innovation, and reimagining communications to create differentiated customer experiences. The team prioritizes digital initiatives that simplify customers' lives and focuses on cultural relevance for Gen Z and younger millennials.

What makes a strong candidate for this Lead Digital Customer Growth role?

Strong candidates are digital leaders who thrive on platform innovation, have expertise in emerging technologies like AR/VR and conversational AI, experience with MarTech/AdTech, and skills in cross-team collaboration, experimentation, and audience-focused growth strategies.

AT&T

Telecommunications services including wireless and broadband

About AT&T

AT&T provides telecommunications services, including wireless communications, broadband internet, and digital television, primarily in the United States. Its 5G network offers faster data speeds and more reliable connections, although availability can vary. The company caters to both individual consumers and businesses, offering various subscription plans that include options for unlimited data and bundled services that combine internet, TV, and phone. AT&T generates revenue mainly through subscription fees, device sales, and its streaming service, DIRECTV STREAM, which adds to its diverse offerings. In a competitive market, AT&T distinguishes itself with its extensive service range and strong brand presence.

Dallas, TexasHeadquarters

1876Year Founded

$43.3MTotal Funding

IPOCompany Stage

Consumer Software, EntertainmentIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Adoption Assistance

Disability Insurance

Life Insurance

Employee Assistance Programs

Wellness Program

Employee Discounts

Risks

The customer service guarantee may increase financial liabilities due to compensation for outages.

A recent data breach could damage AT&T's reputation and lead to customer churn.

Resistance to replacing landlines may impact customer retention and satisfaction.

Differentiation

AT&T offers a unique customer service guarantee, setting it apart from competitors.

The company is expanding its fiber network, enhancing broadband offerings in underserved areas.

AT&T's 'Phone-Advanced' device aligns with the trend of replacing traditional landlines.

Upsides

AT&T's fiber network expansion could provide a competitive edge in broadband services.

The new customer service guarantee may attract customers from competitors lacking similar assurances.

Collaboration with The Arc enhances AT&T's brand image through corporate social responsibility.

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