Lead APAC Footwear Merchandise Manager at Columbia Sportswear Company

Portland, Oregon, United States

Columbia Sportswear Company Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Apparel, Footwear, Sportswear, RetailIndustries

Requirements

  • MBA or Bachelor's degree in Business Administration, Merchandising, or a related field
  • Preference of 8+ years of experience in footwear merchandising within the sportswear, outdoor, or action sports industries
  • Strong business management capabilities with a demonstrated track record of financial acumen
  • In-depth understanding of consumer behavior, retail dynamics, and the competitive landscape across regional markets (particularly China, South Korea, and Japan)
  • Advanced proficiency in Microsoft Word, Excel, and PowerPoint
  • Skilled in developing and executing strategic plans to achieve or adjust regional revenue and gross margin goals
  • Global merchandiser with deep understanding of the Asia Pacific region and its diverse consumer landscape
  • Strategic driver skilled in using data to support decision-making
  • Product expert with proven ability to meet sales targets and optimize assortments based on market dynamics
  • Comfortable operating at both high strategic level and within details for long-term planning and execution
  • Collaborative partner who builds strong relationships across internal teams and external stakeholders
  • Effective communicator with strong verbal, written, and presentation skills, capable of influencing across functions and cultures

Responsibilities

  • Lead seasonal assortment direction and build regional product assortments across franchises and categories, leveraging consumer insights and analytics
  • Collaborate with product teams to identify assortment gaps and emerging opportunities, ensuring the line meets regional needs
  • Partner with country merchandising leaders and commercial teams to align strategies across channels and key accounts
  • Balance brand energy with commercial performance, keeping long-term growth roadmaps central to assortment planning
  • Drive the seasonal Go-To-Market process, ensuring accuracy across systems, catalogs, forecasts, and pricing
  • Represent footwear in key meetings, presenting to internal stakeholders and leading the product hand-off to sales
  • Act as the regional market expert, informing global product creation with consumer, competitive, and market insights
  • Deliver business results through strong analytical capabilities, including margin analysis, SKU productivity, forecasting, bookings, and sell-through performance

Skills

Merchandising
Footwear
Assortment Planning
Consumer Insights
Analytics
Product Development
Go-To-Market
Trend Analysis
Sales Alignment
Forecasting
Pricing Strategy
Cross-Functional Leadership

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters
1938Year Founded
$40KTotal Funding
IPOCompany Stage
Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
401(k) Company Match
401(k) Retirement Plan
Wellness Program
Employee Discounts
Mental Health Support

Risks

The new Cherry Hill Mall store may face challenges in a competitive retail environment.
The Vader Collection may not resonate with Columbia's core customer base.
Strategic shifts by new marketing leadership could impact brand loyalty.

Differentiation

Columbia Sportswear offers innovative outdoor apparel with a strong brand reputation.
The company employs a multi-channel sales strategy for broad market reach.
Columbia's collaborations, like the Star Wars collection, attract niche markets.

Upsides

The rise of outdoor activities post-pandemic boosts demand for Columbia's products.
Collaborations with franchises like Star Wars enhance brand visibility and appeal.
Direct-to-consumer sales and social media marketing reach younger demographics effectively.

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