Responsibilities

The KOL Growth Marketer will strategically identify, research, and acquire new Key Opinion Leaders (KOLs) and influencers across various platforms within the cryptocurrency ecosystem. They will negotiate favorable deals and contracts with KOLs, effectively overcoming objections to secure high-impact partnerships. The role involves developing product/brand positioning and messaging tailored for KOL activations, ensuring these are integrated into relevant marketing materials to support product launches/updates and highlight their features and benefits. The KOL Growth Marketer will design and execute integrated KOL-driven campaigns from strategy and brief, through execution, performance measurement, and effectiveness reporting. They will manage and optimize ongoing KOL relationships, continuously monitoring their performance against key metrics (e.g., trading volume, user conversions, engagement rates) and providing regular performance reports. The role requires ensuring timely execution of planned campaigns in all targeted channels and following up with measurement of those campaigns. Additionally, the KOL Growth Marketer will ensure marketing materials produced by different parties, including KOLs, are consistent with the campaign’s messaging and brand guidelines, and stay updated on emerging trends, competitor landscape, community feedback, and best practices in exchange products, growth hacking, and digital marketing, with a specific focus on influencer and KOL marketing.