KOL Growth Marketer - Europe

Position Overview

• Location Type: [Not specified]
• Job Type: [Not specified]
• Salary: [Not specified]

BitMEX is a leading global exchange for crypto derivatives, known for its professional-grade trading platform, impeccable security record, and innovative products like the Perpetual Swap. The company is committed to transparency, regularly publishing its Proof of Reserves and Proof of Liabilities.

We are seeking a highly motivated and results-driven Growth KOL Marketer to join our Growth team. You will be responsible for brainstorming and executing targeted campaigns to expand our presence and user base, particularly in the European crypto market. This role involves identifying, acquiring, and nurturing relationships with Key Opinion Leaders (KOLs) to drive measurable growth and user acquisition.

Key Responsibilities

• Strategically identify, research, and acquire new Key Opinion Leaders (KOLs) and influencers across various platforms within the cryptocurrency ecosystem.
• Negotiate favorable deals and contracts with KOLs, effectively overcoming objections to secure high-impact partnerships.
• Develop product/brand positioning and messaging tailored for KOL activations, ensuring integration into relevant marketing materials for product launches/updates.
• Design and execute integrated KOL-driven campaigns from strategy and brief through execution, performance measurement, and reporting.
• Manage and optimize ongoing KOL relationships, monitoring performance against key metrics (e.g., trading volume, user conversions, engagement rates) and providing regular reports.
• Ensure timely execution of planned campaigns in targeted channels and follow up with measurement.
• Ensure marketing materials produced by various parties, including KOLs, are consistent with campaign messaging and brand guidelines.
• Stay updated on emerging trends, competitor landscape, community feedback, and best practices in exchange products, growth hacking, and digital marketing, with a focus on influencer and KOL marketing.

Requirements

• Experience:
  • Experience working in the crypto trading space, including key players, trends, and channels, is essential.
  • 3+ years of proven experience in growth hacking or performance marketing, specifically within the crypto industry, with a focus on KOL/influencer acquisition and management.
• Skills:
  • Demonstrated ability to negotiate and close deals with external partners, along with strong objection-handling skills.
  • In-depth knowledge of product/brand campaigns and how to leverage KOLs for maximum impact.
  • Exceptional creativity and the ability to think outside the box to develop unique and effective growth strategies, particularly through influencer channels.
  • Excellent written and verbal communication skills in English, with the ability to create compelling content.

About BitMEX

BitMEX stands as a globally leading exchange for crypto derivatives, offering traders a professional-grade trading platform. Since its inception in 2014, BitMEX has maintained an impeccable security record with “no coin lost, ever!”. Our platform caters to cryptocurrency derivatives traders by providing low latency, deep liquidity, and maximum availability. Currently, BitMEX offers more than 100 derivatives contracts, 16 pairs for spot trading, and an easy covert function between 30+ different cryptocurrencies. In 2015, BitMEX revolutionized the market by inventing the Perpetual Swap, which has since become the most widely traded crypto product. Demonstrating a commitment to transparency, since 2021, BitMEX has been among the first exchanges to regularly publish its on-chain Proof of Reserves and Proof of Liabilities, ensuring that the funds available exceed the total client balances.

For more information on BitMEX, company initiatives and our products, please visit the BitMEX Blog or www.bitmex.com, and follow LinkedIn, Discord, Telegram and X.