International Marketing Manager - Asia Region at Believer

Singapore

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, Digital MusicIndustries

Requirements

Expertise in both import and export marketing for the Asia Region
Ability to manage international marketing campaigns into and out of Asia
Experience coordinating across global teams in Asia, US, and Europe
Skills in acting as a liaison between Head of International and local Asia marketing teams
Proficiency in DSPs, media partners, agencies, and content creators
Capability to provide high-quality support for international and Asia artists, including white-glove campaigns
Experience in cross-border marketing collaborations and influencer activations
Ability to provide structured reporting on campaign performance
Strong team and project management skills, including setting milestones and accountability
Proactive problem-solving in artist and market relations
Knowledge of marketing strategies across digital and offline channels
Data-driven optimization skills for campaigns in Asian markets
Experience managing external agency relationships
Financial oversight skills, including budget tracking and ROI maximization
Alignment with artist-first philosophy emphasizing authenticity and sustainability

Responsibilities

Oversee execution of international marketing and audience development strategies for selected artists into and out of Asia Region
Coordinate with International and local Asian EMP teams to drive opportunities on DSPs, media partners, agencies, and content creators
Ensure high-quality support for international and Asia Region artists, including white-glove campaigns, promotional activations, and tailored export strategies
Support development and execution of cross-border marketing collaborations and influencer activations
Provide structured reporting to measure campaign performance and optimize strategies
Act as day-to-day operational lead for collaboration between international and local Asia Region marketing teams
Ensure timely execution of campaigns by setting clear milestones, deliverables, and accountability
Troubleshoot and solve challenges proactively in artist and market relations
Implement marketing and promotional strategies across digital and offline channels for artist growth in Asia
Ensure campaign execution aligns with Believe’s artist-first philosophy
Monitor campaign performance in key Asian markets and suggest data-driven optimizations
Manage external agency relationships for best-in-class execution in Asian territories
Track campaign budgets for cost efficiency and maximum ROI
Collaborate with finance teams

Skills

International Marketing

Marketing Campaigns

Artist Development

Audience Development

Strategic Partnerships

Cross-Regional Coordination

Digital Music

Campaign Execution

Believer

Global gaming company creating immersive experiences

About Believer

Believer.gg operates in the digital entertainment industry, focusing on creating immersive gaming experiences. The company develops popular games like Words With Friends, League of Legends, Destiny, and PvZ, and aims to provide players with more than just gameplay by incorporating lifestyle elements and community building into their games. Their products function as platforms where players can engage emotionally and financially, enhancing their overall gaming experience. Unlike many competitors, Believer.gg emphasizes the importance of player investment and strives to deliver high-quality experiences that justify that investment. The company's goal is to capitalize on the growing global gaming community and to create next-generation experiences that fulfill players' dreams.

West Hollywood, CaliforniaHeadquarters

2023Year Founded

$77.8MTotal Funding

SERIES_ACompany Stage

Entertainment, GamingIndustries

51-200Employees

Risks

Believer's 3-5 year timeline may lead to missed market opportunities.

Focusing on open-world multiplayer games may limit diversification.

High expectations from investors could pressure Believer to meet ambitious goals.

Differentiation

Believer focuses on player-centric, immersive gaming experiences with community-building elements.

The company is led by industry veterans from Riot Games, enhancing its credibility.

Believer aims to innovate in open-world multiplayer games, a growing genre.

Upsides

Believer raised $55 million, providing strong financial backing for growth.

The rise of AI tools enables high-quality game development with fewer resources.

Cross-platform play trends could enhance player engagement for Believer's games.

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