Integrated Marketing Manager at Articulate

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Learning & Development, Marketing, EdTechIndustries

Requirements

5-8 years of hands-on experience, preferably in a B2B SaaS marketing organization
Understanding of standard marketing channels such as email, web, social, and paid
Familiarity with digital marketing, social media management, and automation tools
Basic knowledge of Google Analytics, Looker, Domo, or similar digital analytics platforms
Ability to derive insights from marketing data and format it into an actionable format
Strong attention to detail
Excellent ability to track multiple concurrent projects
Drive to learn and grow
Deep understanding of full-funnel marketing campaign execution and strategy
Balance of strategic thinking and hands-on execution across multiple channels
Strong emphasis on audience targeting and campaign performance

Responsibilities

Manage small- to mid-sized campaign initiatives from end-to-end—from goal-setting and specifying campaign deliverables through delivery and post-launch evaluation
Develop detailed briefs that support high-growth marketing campaigns and ensure consistent customer experiences
Partner with marketing peers to coordinate logistics and assist in the development and analysis of deliverables that support campaign deployment
Contribute to internal communications that educate and inform stakeholders of upcoming initiatives, essential deliverables, and campaign launches
Evaluate and present integrated marketing campaign effectiveness to marketing leadership, and regularly recommend ways to optimize performance and process
Work in close collaboration and cross-functionally with teams including Lifecycle, Web, Paid Acquisition, Analytics, Creative, Content, and Product Marketing to develop and maintain a cohesive experience across marketing channels
Collaborate with the Product Marketing team on effective go-to-market feature releases and content marketing launch strategies and campaign timing for optimal success
Define key metrics and reporting methodologies that will help us understand both the overall effectiveness of campaigns and content as well its influence on pipeline generation
Partner with reporting and analytics team to build a measurement framework that enables continual campaign optimization and quickly surfaces key insights
Support marketing peers with collateral, webinar coordination, project tasks, external content provisions, social media content, and more
Plan and coordinate scalable cross-channel marketing campaigns to drive awareness, revenue generation, and retention
Develop and execute targeted marketing campaigns to reach new audiences outside the Learning & Development (L&D) industry
Lead quarterly feature release marketing initiatives, ensuring that new product capabilities are effectively positioned, launched, and adopted
Plan and execute sponsored events, collaborating closely with cross-functional teams to maximize brand visibility, generate demand, and drive measurable business impact
Assess current and new marketing initiatives, break them down into clear and actionable campaign briefs, and manage end-to-end execution

Skills

Key technologies and capabilities for this role

full-funnel marketingcampaign planningcross-channel marketingaudience targetingcampaign executionproduct marketingevent planningproject managementstrategic thinkingperformance tracking

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a full-time remote position.

What salary or compensation does this role offer?

This information is not specified in the job description.

What key skills are needed for the Integrated Marketing Manager role?

Success requires strategic thinking, hands-on execution across channels, audience targeting, campaign performance analysis, attention to detail, and managing multiple projects.

What is the team structure for this role?

The role is part of the Global Integrated Marketing team and reports to the Senior Manager, Integrated Marketing.

What makes a strong candidate for this position?

A strong candidate has a deep understanding of full-funnel marketing, excels at end-to-end campaign execution, partners effectively with cross-functional teams, and demonstrates a drive to learn and grow within a world-class marketing team.

Articulate

E-learning software for course creation

About Articulate

Articulate provides e-learning software and resources aimed at businesses, educational institutions, and individual course creators. Its main product, Articulate 360, is a subscription service that includes tools like Storyline 360 and Rise 360, which help users create interactive online courses without needing advanced technical skills. Storyline 360 allows for the development of custom e-learning courses, while Rise 360 is designed for ease of use and responsive design, making it suitable for various devices. Articulate differentiates itself from competitors through its user-friendly design, comprehensive features, and strong community support. The company's goal is to simplify the course creation process and empower users to deliver effective online training.

New York City, New YorkHeadquarters

2002Year Founded

$1,459.1MTotal Funding

SERIES_ACompany Stage

Consumer Software, EducationIndustries

501-1,000Employees

Benefits

Student debt repayment

401(k) savings

Supplemental insurance

Mental health sessions

Health savings account (HSA)

Life coaching

Flexible PTO

Fully remote

Well-being benefit

Medical insurance

Baby bonding leave

Child care assistance

Tuition reimbursement

Transgender benefit

Company matching donations

Abortion travel assistance

Service sabbatical

Cash for Change

Risks

Emerging e-learning platforms offer similar features at lower costs, increasing competition.

Rapid AI advancements could outpace Articulate's current offerings if not updated swiftly.

Data privacy concerns with AI integration may lead to regulatory scrutiny.

Differentiation

Articulate 360 offers a comprehensive suite of e-learning tools for diverse users.

Storyline 360 allows custom, interactive course creation without advanced technical skills.

Rise 360 provides ease of use and responsive design for mobile-friendly courses.

Upsides

Articulate's AI Assistant in Rise 360 enhances online course creation capabilities.

The $1.5 billion funding boosts Articulate's growth and innovation potential.

Rise Themes improve engagement and outcomes in e-learning experiences.

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