[Remote] Integrated Campaigns Manager at Twilio

Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Communications, MarketingIndustries

Requirements

4-6 years of experience in integrated marketing or campaign management in B2B, SaaS, or tech
Experience managing campaigns across global teams, aligning diverse stakeholders, and driving execution across regions and time zones
Strong strategic thinking and independent problem-solving skills
Experience using AI tools or platforms to enhance marketing efficiency, personalization, or decision-making
Ability to translate complex data into actionable insights and drive narrative clarity
Excellent communicator and cross-functional collaborator
Proven ability to manage complex projects with multiple stakeholders
A mindset of ownership, creativity, and continuous learning
A strong connection to Twilio’s values—the Twilio Magic—and a desire to work with integrity, inclusion, and impact

Responsibilities

Own and drive strategic, full-funnel campaigns across Twilio’s core use cases (e.g. Marketing & Promotions, Customer Data Management), ensuring clear objectives, compelling narratives, and measurable outcomes
Lead campaign planning and strategic development for major product and business launches—connecting customer insights, market trends, and business goals to shape the go-to-market approach
Identify market opportunities using data, customer insights, and business priorities to create impactful programs
Leverage tools like Salesforce, Tableau, 6sense and AI-powered platforms (e.g. for segmentation, message testing, or campaign optimization)
Collaborate with global partners across Marketing, Sales, and Enablement to deliver aligned, results-driven campaigns, ensuring seamless project coordination and clear communication across teams
Own end-to-end project management for complex, multi-team campaigns—balancing priorities, timelines, and dependencies to deliver on-time and on-goal execution
Proactively identify roadblocks and mitigate risks to keep campaigns on track - must be vocal when deliverables are at risk and hold team members accountable for their ownership areas
Test, experiment, and innovate—bringing fresh ideas to your campaigns and finding new ways to drive engagement and results
Conduct research and audience analysis to inform campaign strategy, positioning, and content development
Track and report on campaign performance, applying learnings to continuously improve

Skills

Salesforce

Tableau

6sense

AI-powered platforms

campaign optimization

segmentation

message testing

data analysis

customer insights

go-to-market strategy

Twilio

Cloud communications platform for developers

About Twilio

Twilio provides a cloud communications platform that enables developers to add various communication features like voice, messaging, video, and email to their applications. By using Twilio's APIs, developers can easily integrate these functionalities into their software, allowing for seamless communication with users. What sets Twilio apart from its competitors is its flexible pay-as-you-go pricing model, which charges clients based on their actual usage, making it suitable for businesses of all sizes, from startups to large enterprises. The company's goal is to empower businesses across different industries, such as healthcare, finance, retail, and education, to enhance their communication strategies and improve customer engagement.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$243.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Vacation: Twilio offers generous annual time off in all countries for you to enjoy.

Healthcare: We are dedicated to helping our employees live longer and healthier lives through comprehensive health programs.

Retirement: Twilio cares about your retirement! We offer programs to help our employees plan for their retirement needs.

Family leave: At Twilio we recognize the importance of family. We offer generous maternity, paternity, and adoption leaves, as well as family medical care leave.

Earn your stripes: Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e‑books for continued learning and education.

Catered meals: We provide a variety of snacks, drinks, and catered meals in each of our locations.

Risks

End-of-life for Programmable Video tool may lead to customer dissatisfaction.

Layoffs of 295 workers could decrease morale and affect service quality.

Engagement with Qatalyst Partners suggests potential internal conflicts and strategic shifts.

Differentiation

Twilio integrates voice, video, messaging, and email into applications, enhancing communication capabilities.

The pay-as-you-go pricing model offers flexibility and scalability for businesses of all sizes.

Twilio's APIs enable developers to build and scale communication solutions efficiently.

Upsides

Acquisition of SendGrid enhances Twilio's email API offerings, boosting market share.

Collaboration with Jack Henry strengthens Twilio's presence in the financial services sector.

Partnership with CareNote expands Twilio's reach into specialized markets like pastoral care.

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