Sporty Group

INT Retention Lead, Football.com

Europe

Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Online GamingIndustries

Requirements

Candidates must have a degree in Marketing, Business, or a related field, with a minimum of 2 years of experience in a Retention Lead or Management role. At least 2 years of experience in the Online Gaming industry is essential, along with excellent English communication skills, a strong analytical and performance-driven mindset, and comfort with data, segmentation, and automation tools. Proven people management skills and a highly organized, proactive, and adaptable nature are also required.

Responsibilities

The Retention Lead will own and execute the end-to-end retention strategy, design and run lifecycle campaigns to drive engagement and LTV, and build player segmentation for targeted communications. Responsibilities include collaborating with Product and Data on experiments, monitoring retention KPIs, optimizing based on results, conducting competitive analysis, and acting as the primary point of contact for retention efforts.

Skills

Retention strategy
Customer loyalty
Customer engagement
Lifecycle campaigns
Customer lifetime value
User engagement
Player segmentation
Data-led communications
Incentives
Nudges
Triggers
KPI monitoring
Competitive analysis
Marketing
Business analysis
Customer segmentation
Automation tools

Sporty Group

Sports app for news, scores, streaming

About Sporty Group

Sporty.com is a sports app designed for sports enthusiasts, offering features such as sports news, live football scores, live streaming, sports odds, and interactive chat. Users can follow, like, share, and watch sports content without any cost or advertisements, creating a seamless experience. The app targets sports fans who want real-time information and community engagement. Unlike competitors, Sporty.com provides free access to its services, aiming to build a large user base that can be monetized through partnerships and sponsorships in the future. The goal of Sporty.com is to enhance the sports viewing experience while fostering a loyal community of sports fans.

Campbell, CaliforniaHeadquarters
2013Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, EntertainmentIndustries
51-200Employees

Benefits

Quarterly Bonus
Flexible Work Hours
Paid Vacation
Annual Company Retreat

Risks

Resource allocation to Sociable Soccer may divert focus from Sporty.com's core offerings.
Technical integration of Sociable Soccer may affect user experience on Sporty.com.
Unified login system poses potential cybersecurity risks if not properly managed.

Differentiation

Sporty.com offers a free, ad-free sports app experience, unlike many competitors.
The app provides interactive features like chats with football legends, enhancing user engagement.
Sporty.com integrates live scores, streaming, and sports news in one seamless platform.

Upsides

Acquisition of Sociable Soccer expands Sporty Group's reach into the gaming sector.
Partnerships with sports organizations enhance content and provide monetization opportunities.
Growing demand for real-time sports information boosts Sporty.com's user base.

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