Retention Lead

Employment Type: Full-time

Position Overview

Sporty's websites are among the most popular globally, consistently ranking high in internet traffic. We are seeking a passionate and data-driven Retention Lead to spearhead strategies that drive customer loyalty and engagement. If you thrive in a fast-paced environment where innovation and personalization are key, and you're dedicated to delivering exceptional player experiences, this role is for you.

As the Retention Lead, you will own our retention efforts, developing and executing strategies to increase customer lifetime value and deepen user engagement. You will collaborate cross-functionally with marketing, product, analytics, and external partners to deliver impactful, localized campaigns that resonate with our players.

Responsibilities

• Own and execute the end-to-end retention strategy across key products and markets.
• Design and run lifecycle campaigns to drive engagement, reactivation, and LTV uplift.
• Build and manage player segmentation for targeted, data-led communications.
• Collaborate with Product and Data teams to experiment with incentives, nudges, and triggers.
• Monitor retention KPIs (e.g., D7, D30, churn rate) and continuously optimize based on results.
• Conduct competitive analysis to benchmark offers, touchpoints, and funnel performance.
• Act as the primary point of contact for retention, with the potential to grow the function as impact scales.

Requirements

• Degree-qualified in Marketing, Business, or a related field.
• Minimum 2+ years of experience in a Retention Lead/Management role.
• At least 2+ years of experience in the Online Gaming industry is essential.
• Excellent written and verbal communication skills in English.
• Strong analytical mindset with a performance-driven approach to marketing.
• Comfortable working with data, customer segmentation, and automation tools (experience with CRM platforms is a plus).
• Proven people management skills with the ability to inspire and grow a team.
• Highly organized, proactive, and adaptable in a fast-moving environment.

Benefits

• Quarterly performance bonuses
• Flexible working hours
• Top-of-the-line equipment
• Referral bonuses
• 28 days paid annual leave
• Highly talented, dependable co-workers in a global, multicultural organization
• Impactful roles within small teams
• Stability and security from a globally established and successful business

Company Information

Sporty is an independently managed and financed company focused on building the best platform of its kind. We are a tech company at our core, dedicated to providing an everyday entertainment platform for everyone. We operate with a high-performance, results-oriented culture, trusting our team members and providing support to help them achieve their goals. We offer the security of a global business with the dynamism of a startup environment, free from arbitrary shareholder or VC targets.

Our Mission

To be an everyday entertainment platform for everyone.

Our Operating Principles

1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride

Application Instructions

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