Influencer Marketing Manager (UGC)

Position Overview

• Location Type: Remote
• Employment Type: Full-Time
• Salary: Not provided

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in the Health & Fitness industry, Welltech has achieved over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission is to transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys, powered by a diverse team of over 800 passionate professionals across 5 hubs.

This role is within the UGC team, focusing on collaborating with influencers and creators to drive the production of high-quality User Generated Content (UGC) that embodies the brand's values. You’ll be responsible for the strategy, execution, and optimization of UGC campaigns, working closely with creative producers and in-house production. The ideal candidate will have a genuine passion for understanding and meeting user needs, a creative mindset, and a strong background in influencer and UGC marketing, particularly within the health & fitness or lifestyle niches.

Responsibilities

• Develop and implement UGC-focused influencer marketing campaigns targeting top-tier markets in the USA, LATAM, and Europe.
• Identify and collaborate with influencers (bloggers, content creators, and UGC makers) across various platforms to produce high-quality content.
• Cultivate new influencer relationships and explore channel expansion opportunities to achieve target goals and broaden our reach.
• Manage and maintain daily communication with influencers to ensure timely delivery, adherence to contracts, and effective negotiation of compensation to maximize campaign results.
• Craft engaging and clear briefs and scripts in close collaboration with the creative production team to ensure the content aligns with brand objectives and campaign goals.
• Review video and image content to ensure accuracy and fulfillment of contractual obligations.
• Use historical and current data to analyze and optimize UGC strategy.
• Stay updated with social media trends to inform strategy and drive innovative content ideas, especially in UGC.
• Explore new ways to innovate and enhance our influencer marketing approach, staying abreast of the latest trends.

Requirements

• 2+ years of experience in influencer marketing, preferably within health & fitness or lifestyle niches.
• In-depth understanding of full cycle influencer marketing – strategic planning, identifying key metrics and indicators, campaign delivery, and evaluation of performance success across various platforms.
• Proven experience with the US market.
• Advanced proficiency in English, both written and verbal.
• Strong communication and negotiation skills.
• Solid grasp of current social media trends.

Application Instructions

• Not provided