Human Insights Lead at The Coca-Cola Company

Tokyo, Japan

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Beverage, Consumer GoodsIndustries

Requirements

Bachelor’s degree in Marketing, Business, Social Sciences, Data Science, or related field; advanced degree (MBA, MA/MS) preferred
15+ years of experience in Consumer Insights, Market Research, or Shopper Insights, with added exposure in Marketing or Innovation highly valued
Proven ability to architect, lead, and integrate AI tools and 1st-party data analytics into a holistic insights function
Demonstrated success in leading and transforming diverse teams, building a culture of collaboration, innovation, and data-driven impact
Skilled in future-back insights, scenario planning, and translating macro forces and cultural/behavioral nuances into actionable strategies
Exceptional communication and storytelling skills; must be able to clearly convey complex data insights to senior leadership, including C-suite stakeholders
Comfortable managing multiple priorities under high-pressure environments with fact-based advocacy, strong negotiation, and strategic thinking
Fluency in English required; proficiency in Japanese or Korean is highly desirable

Responsibilities

Integrate consumer, shopper, and cultural trends with advanced analytics (AI, 1st party data) for Japan and South Korea
Champion next-gen insights methodologies (i.e. behavioral science) to ensure future-readiness
Collaborate with global teams, aligning multi-stakeholders to deliver holistic, cross functional impact
Identify innovation opportunities across idea/concept development, product/packaging, and instore communication through consumer and shopper learning plan
Develop creative territories that inform brand strategies, refining briefs, visual identity, and campaigns through deep consumer and shopper empathy
Partner with Brand, IMX and R&D to launch new local/global brands guided by robust data and insights
Serve as the insights champion to senior stakeholders, leveraging shopper analytics for critical business questions
Collaborate with shopper insights team to unify data across channels and consumer journeys
Use advanced methodologies and AI-driven approaches (i.e. behavioral science, AI-based eye tracking) to uncover opportunities and shape end-to-end experiences
Inspire and manage a high-performing insights team recognized domestically, regionally and globally
Provide coaching, talent development, and performance management, fostering a winning culture rooted in human understanding
Drive best practices across the global network, acting as a TCCC spokesperson and partnering cross-functionally to share localized success and accelerate data-driven decisions

Skills

Key technologies and capabilities for this role

AIData AnalyticsBehavioral ScienceConsumer InsightsShopper InsightsInsights StrategyBrand DevelopmentInnovationStrategic Thinking

Questions & Answers

Common questions about this position

What is the location for this Human Insights Lead role?

The position is based in Tokyo, Japan, with travel required between 0% - 25%. Relocation is not provided.

What qualifications are required for this position?

A Bachelor’s degree in Marketing, Business, Social Sciences, Data Science, or related field is required.

What salary or compensation does this role offer?

This information is not specified in the job description.

What leadership responsibilities does this role involve?

The role requires inspiring and managing a high-performing insights team, providing coaching, talent development, and performance management, while fostering a winning culture rooted in human understanding.

What skills make a strong candidate for this Human Insights Lead position?

Strong candidates will have deep consumer empathy, strategic thinking, ability to translate complex data into compelling stories, expertise in advanced AI and 1st-party data analytics, and experience with next-gen methodologies like behavioral science.

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters

1892Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.

Economic pressures may reduce consumer spending on premium Coca-Cola products.

AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.

Strong brand equity and marketing efforts drive consumer loyalty and market presence.

Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.

Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.

Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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