Head of TikTok at MrBeast

Greenville, North Carolina, United States

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Entertainment, Digital ContentIndustries

Requirements

6–10 years of experience running TikTok or short-form social channels for a major creator, entertainment brand, or high-growth consumer brand
Proven success scaling TikTok channels through a mix of creative innovation and analytical rigor
Direct management of a small, agile team and ownership of performance metrics, reporting, and strategy
Deep platform fluency with a strong understanding of trends, editing styles, and algorithmic dynamics that drive organic reach
Strong creative sensibility with the ability to recognize what “works” before the data proves it
Experience collaborating cross-functionally with production, creative, and social strategy teams
A maker’s mindset with the ability to ideate, produce, and iterate quickly

Responsibilities

Own the TikTok content strategy across all MrBeast ventures, driving growth, engagement, and storytelling impact
Lead a nimble, high-performing TikTok team responsible for daily posting, trend adaptation, and creative output
Build repeatable systems and playbooks that maintain quality and consistency at scale
Stay ahead of trends, sounds, and formats, proactively positioning MrBeast at the forefront of TikTok culture
Translate data into creative insights to guide posting cadence, content structure, and audience development
Partner closely with YouTube Shorts, Instagram, and broader social teams to align platform strategies and maximize cross-platform momentum
Collaborate with Production and Creative teams to source, adapt, and remix content optimized for TikTok’s audience and algorithms
Experiment boldly, leading the charge in testing new content types, creator collaborations, and community engagement tactics

Skills

Key technologies and capabilities for this role

TikTok StrategyContent CreationTrend AnalysisTeam LeadershipCreative ExecutionAudience EngagementData-Driven Decision MakingSocial Media GrowthPlatform PerformanceStorytelling

Questions & Answers

Common questions about this position

What is the salary or compensation for the Head of TikTok role?

This information is not specified in the job description.

Is this Head of TikTok position remote or does it require office work?

This information is not specified in the job description.

What key skills are needed for the Head of TikTok role?

Key skills include TikTok strategy development, trend fluency, creative instinct, operational rigor, data-driven decision-making, team leadership, and cross-platform collaboration.

What is the company culture like at Beast Industries?

The culture emphasizes innovation, creativity, philanthropy, building high-performing nimble teams, creative experimentation, data-driven decisions, and setting standards in creator-driven entertainment.

What makes a strong candidate for the Head of TikTok position?

Strong candidates excel in owning platform strategy, leading high-performing teams, scaling creative output with operational systems, staying ahead of trends, and using data for insights while partnering cross-platform.

MrBeast

Offers employment opportunities via YouTube

About MrBeast

Working for a widely recognized Youtube personality offers unique opportunities in the digital media space, particularly through involvement in imaginative content creation and high-impact social media strategies. This YouTube channel is well-known for its engaging, boundary-pushing style, giving team members the chance to be at the forefront of digital entertainment. Employees benefit from a creative and dynamic environment, making it an ideal workplace for innovative thinkers and digital creators seeking to influence a global audience.

Greenville, North CarolinaHeadquarters

N/AYear Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Social Impact, EntertainmentIndustries

Benefits

Remote Work Options

Risks

Mold complaints with Lunchly could harm MrBeast's brand reputation.

High investment in Beast City risks financial loss if viewership targets aren't met.

Vouch acquisition may face integration challenges or financial strain.

Differentiation

MrBeast's Beast City is a $14 million custom-built location for 'Beast Games'.

He acquired Vouch, a startup for the creator economy, enhancing digital content hiring.

His TeamSeas initiative removed 34 million pounds of ocean trash, boosting eco-friendly image.

Upsides

Beast City offers brand collaboration opportunities in the entertainment industry.

Vouch acquisition could lead to new revenue streams in the creator economy.

TeamSeas project opens partnerships with eco-friendly companies.

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