Head of Performance Marketing at Flex

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Real EstateIndustries

Requirements

10+ years of experience in growth marketing or performance marketing
Proven track record of building and scaling growth marketing in a high-growth D2C business, ideally in the fintech space
Experience with a variety of channels with a strong expertise in digital marketing
Deep analytical mindset with experience managing marketing budgets and forecasts, optimizing for ROI and A/B testing to drive growth
Desire for fast-paced, entrepreneurial, and collaborative environment
High attention to detail, including precise and effective communication with senior stakeholders
Coach-player mindset — ability to build a high performing team while getting hands-on

Responsibilities

Set the foundation for our growth effort by partnering with analytics on attribution and incrementality testing frameworks
Deeply understand the Flex business and unit economics to lead budget planning, forecasting, and help set aggressive targets
Move fast to drive Out Of Network growth, standing up and optimizing channels (digital, podcast, TV, etc) continuously testing creatives, messaging, and audience targeting to improve performance
Define and track key performance metrics, leveraging analytics tools like Amplitude, Singular and Sigma to make data-driven marketing decisions
Partner with our product team to build and execute referral programs and optimize the end to end experience

Skills

Key technologies and capabilities for this role

Performance MarketingGrowth MarketingAttribution ModelingIncremental AnalysisFull-Funnel MarketingLead GenerationCost Per AcquisitionAnalytical ExpertiseMarketing StrategyCross-Functional Collaboration

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

This is a hybrid position with on-site expectations of 3 days per week in our New York Headquarters or 2 days per week in our San Francisco Hub. For candidates outside of the NY/NJ/SF area, you may be eligible for our relocation assistance program.

What are the key qualifications for this position?

Candidates need 10+ years of experience in growth marketing or performance marketing, a proven track record of building and scaling growth marketing in a high-growth D2C business (ideally fintech), experience with various channels including strong expertise in digital marketing, and a deep analytical mindset with experience managing budgets and forecasts.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the company culture or team environment look like?

This information is not specified in the job description.

What makes a strong candidate for this Head of Performance Marketing role?

A strong candidate will have 10+ years in growth or performance marketing, proven success scaling D2C growth in high-growth fintech, expertise across marketing channels especially digital, and strong analytical skills for budget management, ROI optimization, and data-driven decisions using tools like Amplitude and Sigma.

Flex

Comprehensive contract manufacturer for electronics

About Flex

Flex provides comprehensive electronics manufacturing services, originally starting with circuit board production for tech companies in Silicon Valley. The company automates its manufacturing processes to ensure reliability and cost-effectiveness, which has made it a trusted partner for various industries, including automotive, healthcare, and consumer electronics. Flex's services encompass design, engineering, manufacturing, and supply chain management, allowing businesses to outsource their production needs and focus on their core activities. A key differentiator for Flex is its subsidiary, Anord Mardix, which specializes in critical power solutions and custom products for clients with complex requirements. Additionally, Flex is dedicated to sustainability, aiming for a significant portion of its customers to adopt science-based emissions targets by 2025, reflecting its commitment to environmental responsibility.

Singapore, SingaporeHeadquarters

1969Year Founded

$200MTotal Funding

IPOCompany Stage

Industrial & Manufacturing, EnergyIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Company Equity

Unlimited Paid Time Off

Paid Holidays

Parental Leave

Profit Sharing

Risks

Integrating JetCool Technologies may lead to operational and cultural alignment challenges.

Partnership with Musashi Energy exposes Flex to risks of emerging technology failures.

Jamdeo joint venture faces competitive pressures in the smart TV and media streaming market.

Differentiation

Flex offers end-to-end manufacturing solutions, from design to supply chain services.

Anord Mardix, a Flex subsidiary, specializes in critical power solutions and custom offerings.

Flex's commitment to sustainability aligns with global efforts to combat climate change.

Upsides

Flex's acquisition of JetCool enhances its data center cooling solutions for AI servers.

Partnership with Musashi Energy boosts Flex's AI data center energy storage capabilities.

Flex's Zhuhai facility's AME Excellence Award highlights its world-class manufacturing standards.

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