Head of Marketing Technology at Talkiatry

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare, TechnologyIndustries

Requirements

Bachelor's degree or relevant experience
10+ years of experience in marketing technologies or operations with direct experience with CRM and CMS
Familiarity in regulated industries (e.g., HIPAA compliance, GDPR best practices)
Familiarity with HTML, CSS, JavaScript, and Figma
Familiarity with SEO and Accessibility standards
Strong project management and organizational skills
Deep understanding of data models

Responsibilities

Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow
Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem
Serve as the primary point of contact with Technology: owning business requirements, partnering on technical specifications, and being the source of truth to enable marketing technology
Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms
Evolve current capabilities around web measurement, testing, and compliant tracking
Overhaul and enhance the Lifecycle CRM tech stack: resolve tech debt, implementation/re-implementation, and unify disparate systems
Partner with Growth Marketing to integrate and enable external advertising vendors
Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations
Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance
Own the implementation, documentation, and maintenance of web privacy tools (Osano)
Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements
Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives
Represent Marketing and serve as the primary point of contact with the Technology organization: own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech
Stay abreast of the latest developments in marketing technology and ensure systems are AI-ready for a fast transition to emerging technologies
Build a high-performing team, ensuring uptime, data accuracy, and governance while collaborating across functions like Growth Marketing, Product Marketing, Partnerships, Clinical Recruiting, Product, and Support

Skills

Webflow

Mixpanel

Iterable

Freshpaint

Osano

Tag Manager

Twilio

Mailgun

HubSpot

Snowflake

ThoughtSpot

ServiceNow

Marketing Technology

CRM

Data Governance

Talkiatry

Provides virtual psychiatric care services

About Talkiatry

Talkiatry provides psychiatric care services through a telehealth platform, focusing on mental health support. Clients seeking help can easily check if their insurance is accepted and complete an online assessment, which helps match them with a suitable psychiatrist from Talkiatry's team. This allows clients to have their first virtual visit within days, making mental healthcare more accessible. Unlike many competitors, Talkiatry's services are covered by insurance, reducing the financial barriers often associated with mental health care. The goal of Talkiatry is to offer convenient and empathetic psychiatric care, led by a diverse team of experts, to help clients on their journey to better mental health.

New York City, New YorkHeadquarters

2019Year Founded

$192.6MTotal Funding

DEBTCompany Stage

HealthcareIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Paid Parental Leave

Flexible Work Hours

Remote Work Options

Risks

Increased competition from other telehealth platforms may affect market share.

Reliance on insurance reimbursements poses financial risks with policy changes.

Rapid expansion could lead to operational challenges and quality control issues.

Differentiation

Talkiatry offers insurance-covered virtual psychiatric care, enhancing accessibility for patients.

The company partners with ERC Pathlight to provide specialized care for eating disorders.

Talkiatry's diverse clinical team ensures personalized care across various mental health needs.

Upsides

Talkiatry's value-based care model improves health outcomes and reduces costs.

The partnership with Biogen expands services to address postpartum depression effectively.

Growing telehealth adoption boosts demand for Talkiatry's services.

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