[Remote] Head of Marketing at BetterSleep

United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

10+ years in consumer marketing with deep expertise in paid acquisition
At least 1-2 years owning $1M+/month budgets
Channel depth: Mastery of Meta, TikTok, Google, and appetite for testing new platforms
Subscription fluency: Strong grasp of CAC, LTV, retention, and payback dynamics
Proven team builder: Experienced in hiring, mentoring, and managing high-performing teams
Creative + analytical hybrid: Equally comfortable in dashboards and in creative reviews
Strategic operator: Able to set vision and roll up sleeves
Executive communicator: Confident reporting results and strategy to senior leadership

Responsibilities

Own growth at scale: Lead BetterSleep’s marketing strategy with full responsibility for paid user acquisition across Meta, TikTok, Google, and emerging platforms
Manage big budgets: Oversee and grow a $20M+ annual spend while continuously improving CAC, LTV, retention, and payback
Lead and inspire: Recruit, mentor, and manage a high-performing marketing and creative team
Bridge data and creativity: Build a tight feedback loop where performance insights directly shape creative strategy and testing
Expand globally: Scale campaigns internationally and test new markets and channels
Collaborate to win: Partner closely with Product, Creative, and Analytics teams to maximize growth levers across the business
Forecast and deliver: Build robust plans and reporting frameworks, keeping performance on track across months and quarters
Be the voice of growth: Report performance and strategic insights directly to executive leadership at a public company level

Skills

BetterSleep

Sleep improvement app with personalized features

About BetterSleep

BetterSleep provides a sleep improvement app aimed at enhancing users' sleep quality and overall wellbeing. The app includes features such as soothing sounds, sleep meditations, bedtime stories, and breathing exercises, all tailored to create a personalized sleep experience. Users can access basic features for free, while premium content is available through a subscription model. This approach allows BetterSleep to generate revenue while offering a wide range of resources for individuals looking to improve their sleep patterns and manage stress and anxiety. The app has received positive feedback, with many users reporting reduced stress and waking up feeling well-rested. BetterSleep distinguishes itself from competitors by focusing on technology-driven solutions that are accessible and effective, addressing the increasing demand for mental health and wellness tools.

Montreal, CanadaHeadquarters

2009Year Founded

M_AND_ACompany Stage

Consumer Software, HealthcareIndustries

51-200Employees

Risks

Increased competition from established apps like Calm and Headspace.

Potential user backlash over data privacy concerns.

Free content on platforms like YouTube may reduce subscription value.

Differentiation

BetterSleep offers a comprehensive suite of sleep improvement features.

The app uses a freemium model to attract and retain users.

BetterSleep has a strong track record with over 55 million downloads.

Upsides

AI-driven sleep pattern analysis enhances personalized user recommendations.

Biofeedback technology integration allows for tailored sleep environment adjustments.

Collaborations with mental health professionals ensure evidence-based content.

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