Competitive Intelligence Director (Remote)

About KnowBe4

KnowBe4 is the provider of the world's largest security awareness training and simulated phishing platform. Our platform is used by tens of thousands of organizations globally, enabling them to manage the ongoing problem of social engineering by helping employees make smarter security decisions daily.

Fortune has ranked us as a best place to work for women, for millennials, and in technology for four years in a row. We have been certified as a "Great Place To Work" in 8 countries and have earned numerous other prestigious awards, including Glassdoor's Best Places To Work.

Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day fun and engaging, with activities ranging from team lunches to trivia competitions to local outings.

Remote positions are open to the US only.

Competitive Intelligence Director

The Competitive Intelligence Director is responsible for gathering, analyzing, and disseminating critical competitive insights to inform strategic decision-making within our organization. You will play a critical role in helping KnowBe4 win in the market by supporting our global Revenue and Channel teams with actionable competitive insights, enablement content, and strategic deal support. This role involves tracking industry trends, competitor strategies, market dynamics, product developments, and customer feedback to enable data-driven decisions across product development, marketing, sales, and corporate strategy.

Responsibilities

• Conduct continuous competitive research by monitoring earnings calls, analyst reports, third-party tools (e.g., AlphaSense, Crayon, Gong), field intelligence, and the use of AI to uncover strategic insights that inform deal strategy and sales enablement.
• Conduct detailed analyses of cybersecurity competitors, including product features, pricing models, market positioning, strategic direction, and customer perceptions.
• Monitor industry trends, emerging threats, and technological advancements within the cybersecurity landscape.
• Collaborate closely with product marketing, sales, and product management teams to support competitive positioning and strategic initiatives.
• Develop and maintain competitive intelligence resources such as competitive battle cards, competitor profiles, and market analysis reports.
• Perform competitive research to gain firsthand insights into competitor sales tactics, messaging, product demonstrations, and customer experience.
• Provide timely alerts and briefings to internal stakeholders on competitive moves, market shifts, or disruptive industry trends.
• Lead competitive win-loss analysis projects, identifying patterns, insights, and actionable recommendations to improve win rates.
• Present competitive intelligence findings clearly and persuasively to executives and cross-functional teams to inform strategic planning.

Minimum Qualifications

• Education: Bachelor's degree in business, marketing, information technology, cybersecurity, or a related field; advanced degree preferred.
• Experience: 6+ years of experience in competitive intelligence, market research, or strategic analysis within the cybersecurity industry.
• Research Skills: Experience leveraging qualitative and quantitative research methods to drive decision-making.
• Analytical Skills: Demonstrated ability to synthesize complex information into actionable insights and recommendations.
• Communication Skills: Proven ability to translate complex competitive insights into clear, actionable recommendations for GTM teams and executives.
• Sales Collaboration: Experience working closely with Sales teams to provide competitive deal support, objection handling, and strategic positioning.
• Industry Knowledge: Familiarity with cybersecurity concepts, technologies, and industry players is strongly preferred.
• Tool Proficiency: Proficiency in Google Workspace, competitive intelligence tools (Crayon), and CRM and data reporting platforms.
• Core Competencies: Strong analytical, research.