Head of Growth - SwissBorg

Employment Type: Full-time

Position Overview

SwissBorg is seeking a strategic, data-driven Head of Growth to lead our marketing and user acquisition strategy. You will be instrumental in defining and executing growth initiatives, aligning brand, product, and performance marketing to further our mission of democratizing wealth.

About SwissBorg

At SwissBorg, our mission is to build a spectrum of investment experiences that help people redefine wealth. Our app has over 790,000+ verified users, offering the best price and liquidity across 16 fiat currencies to buy 100+ cryptocurrencies. Users can earn yield, diversify their portfolios with our themed crypto bundles, and gain access to exclusive alpha investment opportunities. Our community is rapidly expanding, with more than $1.4 billion in assets held in the app and over 51,000 premium users.

Join us in shaping the future of finance, pushing the boundaries of what's possible, and transforming the way people manage their wealth. Whether you’re in Austria or Taiwan, and whether your portfolio is worth one dollar or a million, SwissBorg provides the best tools to learn about digital currencies and manage your wealth effectively. Join the team to help revolutionize the world together!

Responsibilities

• Define and evolve SwissBorg’s bold, community-driven brand to align with our mission of democratizing wealth.
• Lead emotionally compelling storytelling across all channels that builds trust and long-term user loyalty.
• Maintain a distinct market position that showcases SwissBorg’s innovations in wealth management and DeFi.
• Build and scale a high-performance marketing team that thrives on speed, creativity, and execution.
• Align acquisition, retention, and brand into a cohesive, high-impact strategy.
• Foster a cross-functional, data-driven culture with a bias toward experimentation and viral growth.
• Lead aggressive, creative paid and organic growth strategies to drive user acquisition at scale.
• Optimize the entire conversion funnel to ensure seamless onboarding and scalable acquisition loops.
• Own and execute impactful go-to-market strategies for new products and regions, starting with Switzerland and France markets.
• Transform the community into a growth engine through gamification, advocacy, and Web3-native tactics.
• Own and optimize website performance, SEO, ad campaigns, and conversion rates across platforms.
• Manage and maximize the marketing budget with a focus on ROI, efficiency, and transparent performance tracking.

About You

• Must have growth leadership experience in crypto.
• Strong performance marketing and funnel optimization skills.
• Creative mindset with a bias for experimentation and action.
• Deep understanding of community-led and Web3 growth.
• Proven ability to build and lead remote, high-energy teams.
• Data-driven approach paired with strong brand instincts.
• Collaborative, execution-focused, and user-obsessed.

Why You Should Apply

• Freedom to build the company of your dreams.
• Learn with (super cool) experts in finance, engineering, AI, psychology, and business.
• BORG bonus based on our meritocratic system.
• Flexible working hours.
• 25 working days of vacation + local holidays.
• We'll provide you with a MacBook and a cutting-edge tech stack to help you do your best work.
• Annual company and team retreats - We'd love to see you at the next one!
• Continuous learning and development opportunities.

If our job description speaks to you, but you don’t feel like you meet 100% of the requirements, apply anyway! You may have skills we didn’t even know we needed.

Diversity & Inclusion

At SwissBorg, we embrace diversity. We strongly believe that getting the best outcome requires different perspectives and backgrounds. We’re committed to openness, curiosity, and creating an inclusive culture because we know that diverse teams build better products and generate better ideas. We strongly encourage applications from everyone!

Familiarizing yourself with our product is crucial for anyone looking to join our team. Please make sure to test the app, explore our blog for the latest developments, and follow our social media channels.