Job Description: Head of Franchise Management

Employment Type: Full-Time Location Type: Remote Salary: Not Specified

Company Overview

Voldex is a premier gaming studio specializing in the Roblox platform. We are recognized for developing some of Roblox's most popular titles, including Brookhaven, Driving Empire, and NFL Universe Football. With a monthly active player base exceeding 145 million across our games, we hold the position of the #1 developer by audience size. Established in 2015, Voldex has grown into a global team of 70 full-time remote employees.

Our core strategy involves acquiring and sustainably growing games on Roblox. This strategy is supported by substantial capital from prominent investors such as The Raine Group, Makers Fund, Andreessen Horowitz (a16z), QIA, Dune Ventures, and MIT.

Our Top Games:

• Brookhaven: The #1 Roleplay game on Roblox and the most popular game on the platform.
• Driving Empire: The #1 driving game on Roblox, featuring partnerships with automakers to integrate real cars.
• NFL Universe Football: The #1 American football game and top-grossing sports game on Roblox.

Position Overview: Head of Franchise Management

Our game, Brookhaven, is a globally recognized gaming IP with an impressive 500 million hours of engagement per month, over 1.5 billion monthly play sessions, and more than 130 million monthly active players. Currently, Brookhaven's monetization is primarily through in-game revenue on Roblox. However, there is significant player demand for engagement with the brand beyond the game itself.

We are seeking a visionary Head of Franchise Management to spearhead the expansion and enhancement of Brookhaven's intellectual property and universe. The goal is to elevate its iconic status and drive off-Roblox growth.

The Head of Franchise Management will work closely with the Brookhaven game team. Key responsibilities include spearheading the creation of Voldex-owned YouTube content (which involves recruiting and leading an internal hire, as well as selecting and partnering with external animation production studios). The role also involves partnering with popular YouTubers who feature Brookhaven.

As Brookhaven's intellectual property is elevated and IP development for relevant categories progresses, the Head of Franchise Management will establish a licensing program. This may involve hiring a licensing manager and collaborating with external licensing agencies.

Ultimately, the Head of Franchise Management will be instrumental in transforming Brookhaven into a global entertainment franchise with diverse revenue streams beyond Roblox.

This is a leadership role within our executive team, requiring hands-on work with a small team of approximately 2-3 people. While Brookhaven is currently our primary title with significant franchise potential, Voldex is an acquisitive company, and this role offers the opportunity to lead franchise development for future acquisitions. The Head of Franchise Management will have full accountability for creating and growing Voldex’s out-licensing revenue stream.

Key Responsibilities:

IP Building

• Collaborate with the Brookhaven game team to enhance the game, creating and nurturing iconic elements that can be commercialized outside of Roblox.
• Develop and execute Brookhaven’s video content strategy to improve storytelling and create/nurture iconic IP elements.
• Hire and lead a creative story designer/showrunner to facilitate the creation of iconic elements through both game and video content.
• Articulate the Brookhaven brand, build a style guide, and ensure alignment with the brand across all licensees and internal teams.
• Conduct in-depth quantitative and qualitative analysis of the Brookhaven audience, sharing insights with the broader company.

Commercial

• Develop and execute a short-term commercial strategy for Brookhaven.