Head of Editorial Platforms at General Motors

Mountain View, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, TechnologyIndustries

Requirements

15+ years of experience in digital editorial, content strategy, or platform management—preferably in the automotive, technology, or innovation sectors
Deep expertise in SEO/SEM, UX principles, and audience development
Proven experience managing content platforms, CMS systems, and cross-functional publishing workflows
Understanding of structured data, content tagging, and optimization for AI/LLM platforms
Strong storytelling and editorial judgment with the ability to deliver expert editorial guidance across formats and audiences
Demonstrated success launching and scaling new editorial or content marketing programs
Strong analytical mindset and comfort working with data and KPIs to inform decisions
Excellent collaboration, communication, and stakeholder management skills

Responsibilities

Oversee GM’s editorial sites and content platforms, including GM News and related brand publishing channels
Develop and implement SEO and SEM strategies to drive discoverability, engagement, and authority for GM’s stories and announcements
Define and execute audience growth strategies, leveraging analytics, insights, and distribution best practices to expand reach across owned and earned channels
Partner with UX and digital teams to evolve site architecture, improve user journeys, and enhance accessibility and performance
Create and operationalize editorial processes that streamline planning, publishing, and performance tracking across internal teams and agency partners
Lead integrated content strategies that align with communications, brand, and marketing initiatives—ensuring cohesive storytelling across channels
Spearhead new editorial initiatives, such as video series, podcasts, and interactive content experiences that highlight GM’s innovation, culture, and leadership
Drive optimization for AI and LLM discovery, ensuring GM’s content is structured and surfaced effectively across emerging platforms
Implement AI tools and features across both workflows and site development
Analyze performance data to inform strategy, share insights with stakeholders, and continually optimize content and platform investments

Skills

SEO

SEM

Content Strategy

Audience Growth

Digital Publishing

Editorial Management

Analytics

AI-driven Discovery

Brand Storytelling

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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