Head of Editorial Content & Creative at Farfetch

London, England, United Kingdom

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Luxury FashionIndustries

Requirements

Strong people leadership and management experience, with proven success leading and managing a diverse team
Ability to think strategically, whilst managing operational plans
Proven digital / fashion experience
Proven experience art directing fashion photo shoots in the luxury fashion industry
Strong knowledge of typography
Strong industry knowledge and connections with creative talent e.g. photographers, stylists
Excellent senior stakeholder management skills, able to manage competing priorities
Advanced knowledge of Adobe Photoshop, Illustrator, Indesign & Sketch
A flexible and solutions focused approach to work and you enjoy working as part of a team
Excellent communication skills
Exceptional taste level, strong digital fashion experience, customer centricity and a love of luxury fashion
Motivated by leading a team, dedicated to creating revolutionary, contemporary art and a world-class digital experience

Responsibilities

Lead, manage and coach our creative, fashion and social teams (>10 FTEs), ensuring they’re engaged and motivated to produce creative content and design to the highest standards
Define and create exceptional editorial and commercial content
Define editorial content plan and creative vision, working closely with the Merchandising team to identify focus categories
Work with the Creative team on shoot briefs, overseeing the creative direction and execution of the shoot
Help develop a talent pool of creatives for FARFETCH to work with
Drive creative and brand vision into our marketing channels
Directly oversee all social channels
Work closely with marketing channel owners (CRM, Display, Affiliates, PPC) to define and execute on content/asset requirements and develop exceptional designs
Liaise with product teams on products and projects, ensuring art direction is supported and aligned
Manage a $mm creative budget, ensuring cost efficiency and optimisation at all times
Play a pivotal role defining our brand content strategy and creative vision across our content shoots, social and editorial content
Work closely with our network of brand and boutique partners to co-create inspirational editorial content and events that tell our brand stories, driving engagement with customers and cementing our partnerships with the largest luxury brands in the world

Skills

Content Strategy

Creative Direction

Fashion Editing

Graphic Design

Content Production

Copywriting

Social Media Management

Brand Storytelling

Team Leadership

Editorial Content

Farfetch

Online marketplace for luxury fashion items

About Farfetch

Farfetch operates as a global online marketplace for luxury fashion, linking high-end brands and boutique retailers with consumers. The platform allows users to browse and purchase a wide range of luxury items, ensuring that both brands and retailers can reach a worldwide audience. Farfetch's business model is centered around facilitating these transactions, earning revenue primarily through commissions on sales made through its site. Additionally, it offers services like digital marketing and logistics to help its partners enhance their online presence. A distinguishing feature of Farfetch is its acquisition of LUXCLUSIF, a luxury resale platform, which enables it to cater to the growing demand for pre-owned luxury goods. The company's goal is to provide a seamless shopping experience for luxury fashion enthusiasts while supporting brands and retailers in expanding their reach.

London, United KingdomHeadquarters

2007Year Founded

$682.9MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Flexible Work Hours

Employee Pension Scheme

Risks

Increased competition from Mytheresa could impact Farfetch's market share.

Farfetch faces challenges in maintaining its presence in the Chinese market.

The sale to Coupang indicates potential financial instability for Farfetch.

Differentiation

Farfetch connects luxury brands and consumers through a unique online marketplace.

The platform offers modular, API-enabled technology for luxury fashion brands.

Farfetch provides commerce solutions, enhancing brands' online presence and sales.

Upsides

Virtual try-on technology is gaining popularity in luxury fashion.

Farfetch can capitalize on Yoox Net-A-Porter's exit from China.

Exclusive partnerships, like with Officina Bernardi, enhance Farfetch's offerings.

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