Head of Consumer PR at WhatNot

Los Angeles, California, United States

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$230,000 – $285,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Live Shopping, MarketplaceIndustries

Requirements

12+ years of PR experience
Deep experience shaping consumer narratives for fast-moving consumer brands, ideally within tech, entertainment, marketplace, or creator-driven industries
Strong media relationships across business, consumer, tech, and lifestyle outlets, both traditional and new
Within commuting distance of Los Angeles, San Francisco, or New York City hubs

Responsibilities

Develop and lead a global communications plan that builds awareness, shapes perception across categories, and drives understanding of the live shopping format, emphasizing Whatnot’s innovation, seller business-building, and superior shopping experience
Cultivate strong relationships with consumer, tech, and lifestyle press to build credibility and secure meaningful coverage reinforcing Whatnot’s leadership in live shopping
Proactively identify opportunities to insert Whatnot into cultural and industry conversations, expanding reach across established and new media to deepen engagement and sustain visibility
Create standout moments and campaigns using data storytelling, partnerships, and cultural insights, including category studies, consumer trend reports, and narratives around seller/buyer behavior to spark conversation and highlight Whatnot’s impact

Skills

PR Strategy

Earned Media

Communications Planning

Global Communications

Media Relations

Storytelling

Trend Analysis

Traditional Press

New Media

WhatNot

Online marketplace for authentic collectibles

About WhatNot

Whatnot.com operates as an online marketplace dedicated to collectibles, particularly focusing on items like Funkos and FiGPiNs. The platform ensures that every collectible listed is 100% authentic through a rigorous verification process that includes hand authentication, providing trust and security for both buyers and sellers. It caters to collectors and enthusiasts who seek a reliable space to buy and sell rare and exclusive items from popular franchises such as Marvel Comics and Star Wars. Whatnot.com distinguishes itself from competitors by charging low fees on sales and offering seller protection, which guarantees prompt and secure payments. The company's goal is to create a trusted environment for the growing community of collectible enthusiasts, facilitating safe and easy transactions for unique items.

Marina del Rey, CaliforniaHeadquarters

2019Year Founded

$728.7MTotal Funding

SERIES_ECompany Stage

Consumer Software, Consumer GoodsIndustries

501-1,000Employees

Benefits

Competitive base salary and stock options

Unlimited Vacation Policy and No Meeting Holidays

Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability

Work From Home Support

Up to $500 monthly to spend within Whatnot App

Care benefits

Risks

Increased competition from TikTok Shop may impact Whatnot's market share.

The collectibles market's volatility could affect Whatnot's sales and inventory.

Expansion into new categories may dilute Whatnot's specialized brand identity.

Differentiation

Whatnot offers a unique marketplace for 100% authenticated collectible items.

The platform integrates live shopping with entertainment, enhancing user engagement.

Whatnot's partnerships with major franchises like Marvel boost its market appeal.

Upsides

Whatnot's $265M funding round supports expansion and new product categories.

The platform's collaboration with PSA enhances trust through integrated authentication services.

Rising interest in live shopping among younger demographics drives Whatnot's growth.

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