Head of Collectibles Marketing, US at eBay

San Francisco, California, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, CollectiblesIndustries

Requirements

10+ years of direct experience in brand marketing
Expertise in the collectibles industry or a related field
Ability to inspire and guide cross-organizational teams on complex projects
Comprehensive understanding of quantitative and qualitative drivers of marketing performance

Responsibilities

Set and implement the Collectibles full-funnel strategy
Develop and execute integrated marketing campaigns across multiple channels
Develop and implement a cohesive strategy for eBay’s collectibles portfolio
Collaborate with cross-functional teams (product, design, research, and communications)
Analyze market trends and consumer insights to advise strategic decisions
Cultivate relationships with key industry influencers and partners
Manage the marketing budget and ensure a strong return on investment

Skills

Brand Marketing

Collectibles Industry

Full-Funnel Strategy

Integrated Campaigns

Market Trends Analysis

Consumer Insights

Budget Management

Cross-Functional Collaboration

ROI Analysis

Influencer Partnerships

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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