GTM Systems Architect at Vendelux

New York, New York, United States

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$140,000 – $200,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Marketing Technology, Event TechnologyIndustries

Requirements

8+ years of GTM, demand generation, or sales operations experience, with 3+ years in a leadership role
Proven expertise in outbound outreach strategy, including playbook design, campaign architecture, and scaling infrastructure
Hands-on experience with modern GTM and automation tools (e.g., Instantly, n8n, HubSpot/Salesforce, enrichment platforms)
Technical knowledge of outreach/deliverability preferred (domain warmup, DNS, email reputation, IP strategy, compliance)
Analytical mindset with experience tracking campaign ROI, funnel health, and optimization levers
Strong leadership skills with a track record of scaling GTM operations
Startup or high-growth SaaS experience preferred

Responsibilities

Own GTM Outreach Strategy: Define the frameworks and playbooks for how Vendelux runs outbound to book meetings for our customers at scale, including ICP targeting, sequencing, personalization, and multi-channel engagement
Scale the Outreach Engine: Design and implement systems, processes, and tooling to enable the team to manage outreach at 10x the current scale without sacrificing quality
Be the Technical Expert in GTM: Serve as the in-house expert on outreach tooling, data flows, integrations, and automation (e.g., Instantly, n8n, CRMs, enrichment, deliverability tools)
Measure & Optimize Performance: Define KPIs and reporting to track the health and ROI of outreach campaigns, driving continuous improvement across funnel metrics
Cross-Functional Collaboration: Partner with Product, Data, and Customer Success leadership to align GTM outreach with broader company objectives and ensure we hit revenue goals

Skills

GTM Strategy

Outreach Automation

ICP Targeting

Email Sequencing

Personalization

Multi-Channel Engagement

Outreach Tooling

Data Flows

Integrations

Playbooks

Vendelux

B2B platform for event marketing insights

About Vendelux

Vendelux provides a platform that helps businesses improve their in-person marketing efforts at B2B events. The platform offers access to a large database containing detailed information on over 160,000 B2B events and 10 million profiles of attendees and companies. Users can easily research and identify valuable events to attend or sponsor, which saves time compared to traditional search methods. Vendelux operates on a subscription model, allowing clients to continuously access updated event and attendee data. This helps companies demonstrate the value of events to decision-makers and optimize their marketing strategies. Vendelux stands out from competitors by offering a comprehensive and user-friendly database that connects sales and marketing teams, enabling them to coordinate effectively and achieve better results from their event marketing efforts.

New York City, New YorkHeadquarters

2021Year Founded

$17.5MTotal Funding

SERIES_ACompany Stage

Data & Analytics, ConsultingIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Paid Vacation

Risks

Emerging competitors in AI event intelligence could erode Vendelux's market share.

Reliance on in-person events is risky if virtual events gain popularity again.

Regulatory changes in data protection could pose operational challenges for Vendelux.

Differentiation

Vendelux offers AI-powered event intelligence, a first in the B2B marketing sector.

The platform provides insights into over 160,000 events and 10 million attendee profiles.

Vendelux integrates with CRM systems like Salesforce and HubSpot for enhanced ROI tracking.

Upsides

Vendelux raised $14 million in Series A funding, boosting its growth potential.

The resurgence of in-person events increases demand for Vendelux's data-driven insights.

AI-driven personalization enhances Vendelux's ability to offer tailored event recommendations.

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