GTM Engineer at BRM

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, MarketingIndustries

Requirements

Systems thinker who connects marketing, product, and data to drive growth
Experiments quickly and is comfortable with experiments failing
Built and managed growth or experimentation programs at a B2B SaaS startup, or has a finance quant background and is SaaS-curious (5+ years of experience in either discipline)
Comfortable being hands-on, from designing A/B tests to setting up automation scripts
Thinks creatively and analytically, and knows that great ideas only matter when they’re measured
Fluent in modern growth stacks, from analytics to automation
Thrives in fast-paced, high-accountability environments and acts like an owner
Likes shipping things fast, measuring outcomes, and iterating constantly
Sees marketing as a system of levers, not a set of tasks

Responsibilities

Build and execute BRM’s growth strategy: Define and operationalize the end-to-end growth plan, driving awareness, acquisition, and conversion through experimentation and optimization
Collaborate closely with the Product Marketing Lead: Work together to align storytelling, messaging, and positioning with channel and funnel strategy
Own channel strategy and execution: Identify, test, and double down on the channels that matter most, like SEM, ABM, SEO, content distribution, community, paid social, outbound, and more
Engineer growth systems: Build the underlying infrastructure, analytics, tracking, automation, and lead enrichment, to turn insight into action at scale
Run structured growth experiments: Design and execute rapid, iterative experiments across multiple funnel stages. Learn fast, and systematize what works
Measure, report, and optimize: Track KPIs across acquisition, activation, and conversion. Build dashboards that connect marketing inputs to business outcomes
Collaborate across teams: Work closely with Product, Sales, and Data to create integrated campaigns, inform pricing and packaging tests, and identify new growth levers

Skills

Key technologies and capabilities for this role

Growth MarketingGTM StrategyData AnalysisAutomationSEMABMSEOContent DistributionPaid SocialOutbound MarketingAnalyticsLead EnrichmentExperimentationFunnel Optimization

Questions & Answers

Common questions about this position

What experience level is required for this GTM Engineer role?

The role requires 5+ years of experience in building and managing growth or experimentation programs at a B2B SaaS startup, or a finance quant background with SaaS curiosity.

What are the main responsibilities of this position?

You will build and execute BRM’s growth strategy, own channel strategy and execution across SEM, ABM, SEO, and more, engineer growth systems with automation and analytics, run structured growth experiments, and measure KPIs.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of person excels in this GTM Engineer role?

A systems thinker who connects marketing, product, and data to drive growth, experiments quickly and comfortably with failures, is hands-on with A/B tests and automation scripts, and thinks creatively and analytically.