Growth Marketing Specialist (Contract) at Ownwell

Austin, Texas, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, PropTech, Marketing, SaaSIndustries

Requirements

1–3 years of experience managing paid search or paid media campaigns (agency or in-house)
Proficiency in Google Ads (Search, Display, Video, and Performance Max)
Familiarity with Microsoft Ads and an understanding of cross-channel strategy

Responsibilities

Manage and optimize Google Ads and Microsoft Ads accounts across Performance Max, Search, Display, Video, and Demand Gen campaign types
Develop and implement AI-informed bidding strategies, creative testing frameworks, and audience segmentation approaches
Collaborate with the design and content teams to produce video and image-rich ad creative, ensuring alignment with brand guidelines and performance insights
Analyze campaign performance, identify growth opportunities, and report actionable insights to the Sr. Growth Marketing Manager
Stay ahead of evolving AI features, automation tools, and platform changes (e.g., Demand Gen campaigns, AI creative generation, Smart Bidding, etc.)
Test and scale new creative formats and audience combinations across Google and Microsoft ecosystems
Partner with analytics and data teams to ensure accurate tracking, attribution, and reporting across all campaigns
Contribute to broader growth initiatives across marketing channels and help Ownwell stay on the cutting edge of paid media innovation

Skills

Growth Marketing

Paid Media

Organic Content

Partnerships

Brand Marketing

Customer Acquisition

Performance Marketing

Content Marketing

Cross-functional Collaboration

Experimentation

Data Analysis

Ownwell

Financial wellness platform for money management

About Ownwell

Ownwell is a financial wellness platform that assists individuals in managing their money effectively. It offers personalized advice and guidance, along with various tools and resources that enable users to make informed financial decisions. The platform also provides financial education courses and workshops, which help users understand the fundamentals of money management. What sets Ownwell apart from its competitors is its focus on financial education, ensuring that users not only receive advice but also learn essential skills for managing their finances. The primary goal of Ownwell is to empower people to save, invest, and plan for their financial future.

Austin, TexasHeadquarters

2020Year Founded

$5.6MTotal Funding

SEEDCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Flexible Paid Time Off

Competitive health benefits

Learning support through a $1,000 stipend per year

Parental Leave

Risks

Rising interest rates may decrease real estate transactions, reducing demand for Ownwell's services.

Increased competition from PropTech startups could dilute Ownwell's market share.

Changes in property tax laws could impact Ownwell's ability to deliver savings.

Differentiation

Ownwell offers unique financial education courses and workshops for better money management.

The platform provides personalized advice to optimize property tax savings for homeowners.

Ownwell's Bill Reduction Service helps homeowners save on monthly bills, enhancing financial wellness.

Upsides

Increased interest in financial literacy boosts demand for Ownwell's educational offerings.

AI-driven advisory services enhance Ownwell's personalized financial advice efficiency.

Remote work trends increase homeownership, expanding Ownwell's property tax reduction customer base.

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