Crypto.com

Growth Marketing Hacker: TradFi - Stocks/Equities

London, England, United Kingdom

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$60,000 – $80,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Digital Assets, Marketing, Financial ServicesIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in growth marketing, preferably within the fintech or digital asset space. Strong analytical skills and experience with data-driven decision-making are essential, along with a demonstrated ability to develop and execute successful go-to-market strategies. Familiarity with traditional finance and equities markets is highly desirable, as is experience with user acquisition and customer lifecycle marketing.

Responsibilities

The Growth Marketing Hacker will be responsible for leading the go-to-market strategy and lifecycle programs for Crypto.com’s new stocks and equities trading platform, collaborating closely with product and growth teams to ensure alignment with user needs and business priorities. They will develop messaging, define user personas, and craft integrated campaigns across various channels to drive user acquisition, adoption, and engagement, while also conducting user research, analyzing market trends, and optimizing campaigns for performance and retention.

Skills

User Acquisition

Customer Lifecycle Marketing

Go-to-Market Strategy

Data-Driven Decision Making

User Research

Market Trends Analysis

Campaign Optimization

Messaging

User Personas

Integrated Campaigns

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Key Metrics

Central and Western District, Hong KongHeadquarters

2016Year Founded

$24.3MTotal Funding

SERIES_ACompany Stage

Fintech, Crypto & Web3Industries

5,001-10,000Employees

Benefits

Competitive compensation package.

Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you

International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.

Integration of traditional financial instruments may expose new regulatory risks.

Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.

The company integrates traditional finance with crypto through strategic acquisitions.

Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.

Growing interest in crypto-based loyalty programs enhances Visa card offerings.

Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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