Strategic Finance
Cointracker- Full Time
- Senior (5 to 8 years)
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5 years of experience in growth marketing, preferably within the fintech or cryptocurrency space. Strong analytical skills, a deep understanding of digital marketing channels, and experience with user acquisition strategies are essential. Familiarity with traditional finance and equities markets is highly desirable.
The Growth Marketing Hacker will be responsible for developing and executing the go-to-market strategy for Crypto.com’s new stocks and equities trading platform, collaborating with product and strategy teams to define the roadmap and messaging. They will lead growth GTM for new features, conceptualize integrated campaigns across various channels, conduct user research, and analyze market trends to drive user acquisition, engagement, and retention, while also tracking and reporting on campaign performance and optimizing strategies for continuous improvement.
Cryptocurrency trading and financial services platform
Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.