Growth Marketing Associate at CASETiFY

Shenzhen, Guangdong Province, China

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, E-commerceIndustries

Requirements

Bachelor's Degree or above in Business, Marketing, or a related discipline
2+ years of experience in affiliate marketing, paid media, or performance marketing
Strong understanding of ROAS, CPA, and spend pacing
Hands-on experience with platforms like Impact and Meta
Proficient and fluent in English
Excellent written, verbal, and visual communication skills on both technical and non-technical matters
Data-driven, logical, systematic, and organized mindset
Experience working in a fast-paced environment that focuses on performance marketing

Responsibilities

Manage and optimize affiliate campaigns based on spend and ROAS goals
Support paid ads operations of Meta, including campaign setup, pacing, reporting, and troubleshooting
Track performance data daily, analyze results, and suggest optimizations
Coordinate creatives, tracking links, and partner communications to ensure seamless execution
Ensure campaigns follow brand and tracking guidelines

Skills

Affiliate Marketing

Meta Ads

Impact Platform

ROAS

CPA

Spend Pacing

Performance Marketing

Campaign Optimization

Data Analysis

Tracking Links

CASETiFY

Stylish and protective tech accessories

About CASETiFY

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.

Los Angeles, CaliforniaHeadquarters

2011Year Founded

SERIES_ACompany Stage

Consumer Software, Design, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Risks

Intellectual property disputes may arise from frequent collaborations.

Expansion into travel faces competition from established luggage brands.

Reliance on social media marketing risks exposure to platform algorithm changes.

Differentiation

CASETiFY offers customizable tech accessories with exclusive artist collaborations.

The company has a strong direct-to-consumer model via its e-commerce platform.

CASETiFY's philanthropic efforts enhance its brand image among socially conscious consumers.

Upsides

Growing demand for personalized tech accessories boosts CASETiFY's market potential.

Collaborations with popular franchises increase brand recognition and sales.

Expansion into travel accessories aligns with demand for personalized travel gear.

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