GN - Song - MT - Brand and Creative Strategy- Jr. Copywriter- Sr Analyst at Accenture

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, ConsultingIndustries

Requirements

Must have skills: Static and animated content creation
Good to have skills: Basic knowledge of SEO principles, including keyword research and optimization
Good to have skills: Knowledge of digital ad platforms like Google Ads, Meta Ads, or LinkedIn Ads
Good to have skills: Familiarity with social media analytics tools to gauge campaign performance
Management Level: 10 - Analyst
Location: Mumbai

Responsibilities

Create engaging and persuasive content for various mediums including websites, social media, email campaigns, and ads
Collaborate with creative teams to develop and visualize compelling campaign ideas
Adapt content for different platforms, ensuring consistency and effectiveness, while maintaining brand guidelines and quality standards
Manage multiple projects, meet deadlines, and stay updated on industry trends
Craft clear, persuasive, and engaging copy for various mediums, including websites, social media, email campaigns, ads, sales literature, POSMs, and more
Develop original ideas & concepts aligned with project briefs, brand tone, and target audiences
Collaborate with creative directors, designers, and marketing teams to develop compelling campaign ideas and storytelling approaches
Work towards creating detailed storyboards and content outlines to visualize concepts before presenting ideas to concerned stakeholders
Adapt content for different platforms and formats, ensuring consistency and effectiveness across channels
Localise or tailor message for regional or demography-specific campaigns
Review, refine, and proofread copy to meet quality standards and ensure error-free deliverables
Maintain a meticulous eye for detail to uphold brand guidelines in all communications
Work closely with clients to understand project objectives, tone, and messaging requirements
Communicate with stakeholders via calls, chat, or email to align on expectations and deliverables
Conduct research to stay updated on industry trends, competitors, and audience preferences
Integrate feedback from clients or stakeholders to improve and iterate on content
Manage multiple projects simultaneously, ensuring timely delivery of high-quality work
Stay flexible and efficient

Skills

Static content creation

Animated content creation

SEO

Keyword research

Google Ads

Meta Ads

LinkedIn Ads

Social media analytics

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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