GN - Song - MT - Brand and Creative Strategy- Jr. Art Director- Analyst LS at Accenture

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, MarketingIndustries

Requirements

Must have skills: Graphic Design and Typography, Adobe Creative Suite Proficiency, 3D Modeling and Animation, Branding and Visual Identity Creation, Photography and Image Editing, Storyboarding and Concept Art, UI/UX Design Principles, Print Production and Prepress Knowledge, Motion Graphics and Video Editing, Campaign Management, Omni-Channel campaign design and management, Campaign reporting and analytics
Overall experience of 2+ years in branding, creative strategy, or advertising experience as an art director or related role, a lifesciences communications firm, or advertising agency that specializes in lifesciences or leading pharma MNC
Bachelor’s degree in art/design or related field
Portfolio or samples of work demonstrating smart, brand-building ideas and executions
Proven experience in the development of integrated marketing and communications campaigns for clients
In-depth knowledge of branding, creative strategy
Understanding of the nuances of lifescience communications with respect to compliance & regulatory requirements
Familiarity with AI writing tools and GenAI applications would be an added advantage
Experience in writing and editing Films/AVs

Responsibilities

Develop a range of ideas in a short amount of time and refine and self-edit work along the way
Package up ideas in ways that are clear, concise and buyable
Think in platforms and beyond traditional advertising solutions
Study creative trends and best practices in advertising, culture, media and social
Pull visual references and create comps quickly to translate ideas into compelling client presentations
Establish art direction, style and tone for brand campaigns across all channels
Contribute to all facets of productions
Edit copy to ensure brand voice and business objectives are effectively executed across all messaging
Work with all disciplines to deliver projects of creative excellence on time
Take feedback and incorporate it
Understand the needs of clients and clients’ business
Help out with whatever is asked, with a good attitude
Be an accountable partner and collaborator
Write for all different forms of media, including manifestos, scripts, digital and content
Understand and appreciate the importance of strategy and ensure that all ideas are on brief
Manage multiple clients and deliverables simultaneously
Work in a team of seasoned professionals & use relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth
Identify opportunities to apply direct response and conversion copywriting techniques for engagement, growth and conversions through the customer journey
Strive for content excellence within relevant style guides, legal standards and content writing best practices

Skills

Graphic Design

Typography

Adobe Creative Suite

3D Modeling

Animation

Branding

Visual Identity Creation

Photography

Image Editing

Storyboarding

Concept Art

UI/UX Design

Print Production

Prepress Knowledge

Motion Graphics

Video Editing

Campaign Management

Omni-Channel Campaign Design

Campaign Reporting

Analytics

Accenture

Global professional services for digital transformation

About Accenture

Accenture provides a wide range of professional services, including strategy and consulting, technology, and operations, to help organizations improve their performance. Their services assist clients in navigating digital transformation, enhancing operational efficiency, and achieving sustainable growth. Accenture's offerings include cloud migration, cybersecurity, artificial intelligence, and data analytics, which are tailored to meet the needs of various industries such as financial services, healthcare, and retail. What sets Accenture apart from its competitors is its extensive industry knowledge and ability to deliver comprehensive solutions that address both immediate challenges and long-term goals. The company's aim is to support clients in reducing their environmental impact while driving innovation and growth.

Dublin, IrelandHeadquarters

1989Year Founded

$8.5MTotal Funding

IPOCompany Stage

Consulting, Enterprise Software, CybersecurityIndustries

10,001+Employees

Risks

Rapid AI advancements may outpace Accenture's current capabilities, risking competitive disadvantages.

Integration challenges from multiple acquisitions could affect Accenture's operational efficiency.

The rise of AI-driven startups may disrupt Accenture's market share in customer service solutions.

Differentiation

Accenture's acquisitions enhance its capabilities in digital twin technology for financial services.

The company is expanding its expertise in net-zero infrastructure through strategic acquisitions.

Accenture's focus on software-defined vehicles positions it as a leader in automotive innovation.

Upsides

Accenture's investment in EMTECH supports central bank modernization amid digital currency evolution.

The acquisition of Award Solutions boosts Accenture's presence in the growing 5G and IoT markets.

Accenture's strategic acquisitions align with high-growth markets like digital twins and net-zero projects.

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