Global Web Activation Lead at General Motors

Warren, Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

NoVisa

Automotive, Digital MarketingIndustries

Requirements

5+ years of experience in digital project management, web operations, or CMS platform rollouts
Hands-on experience with Adobe Experience Manager (AEM) or similar enterprise CMS
Strong project management skills and a track record of delivering complex web initiatives
Excellent communication and stakeholder management across global teams
Familiarity with localization workflows, QA tools, and agile methodologies
Experience launching multilingual websites across global markets
Background in digital marketing, UX, or content strategy
Working knowledge of SEO, analytics, and accessibility standards
Bachelor Degree required

Responsibilities

Lead the end-to-end activation of new websites on Adobe CMS, from planning through go-live
Coordinate across global teams, agencies, and technical partners to align on launch timelines and deliverables
Manage localization, compliance, and brand consistency across all site launches
Own QA processes including functional testing, content validation, and performance checks
Support onboarding and training for regional teams adopting the new platform
Document and refine activation playbooks, workflows, and best practices
Partner with analytics, SEO, and UX teams to ensure every launch meets performance and experience standards

Skills

Adobe Experience Manager

AEM

Project Management

CMS

Localization

QA Testing

Agile Methodologies

SEO

Analytics

Stakeholder Management

Global Teams

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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