Global Product Line Manager, Women's Sportwear at Columbia Sportswear Company

Richmond, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, ApparelIndustries

Requirements

5-8 years of professional experience and/or bachelor’s degree in relevant field (Marketing, Business, Fashion)
5-8 years of experience with Merchandising (preferred)
Strong attention to detail and a stickler for accuracy
Ability to multi-task, organize, and have excellent time management
Strong ability to work in multiple seasons across multiple channels at any given time
PLM or other product management systems (preferred, but not required)
Capability to travel on an as needed basis
Outdoor product enthusiast and user
Brand ambassador and champion for Mountain Hardwear
Successful at working with both internal and external teams and providing accurate direction and goals
Teamwork oriented and collaborative

Responsibilities

Drive the Women's Sportswear, Logo Wear and Headwear product line category in creating seasonal product strategies
Execute on the development of seasonal line plans and ensure successful Go-to-Market activities globally
Lead cross-functional teams to develop and drive the execution of the aligned vision of the product line that meets consumer needs while driving profitable growth
Guide and influence cross-functional team members to drive product excellence and team performance that supports company growth initiatives globally
Support the creation and execution of mid- and long-term strategies for the business through business, marketplace, and consumer research and analysis to identify growth opportunities
Work cross-functionally with key stakeholders in Design, Finance, Planning, Marketing, Sales, and Manufacturing to align priorities
Build the bottom-up seasonal line plan for a portion of the business, including growth drivers aligned with strategic direction and macro trends
Ensure line plan creation meets or exceeds revenue and productivity metrics, aligns with brand vision, and meets global customer needs
Participate and support the team’s efforts across all global waypoints and Go-to-Market activities, ensuring calendar deliverables and deadlines are met
Play a key role for the business’s cross-functional product teams
Provide mentorship and guidance to the overall team
Partner with functional peers to ensure teams execute on business direction and priorities, hold teams accountable, identify best practices to improve communication, operational efficiency, processes, tools, and relationships
Provide commercial support for the US marketplace, including creating and executing marketplace segmentation to maximize opportunities across Wholesale, DTC, and eCommerce channels
Partner with Sales teams to align product and pricing architecture with the marketplace, support creation of sell-in assets, and attend pre-line and key-account meetings to represent the product assortment
Perform some data entry and routine administrative tasks to ensure accurate records and smooth operations (supported by a Coordinator)

Skills

Product Line Management

Seasonal Line Planning

Market Research

Consumer Analysis

Cross-Functional Leadership

Strategic Planning

Go-to-Market Strategy

Revenue Optimization

Brand Alignment

Mentorship

Columbia Sportswear Company

Designs and sells outdoor apparel and gear

About Columbia Sportswear Company

Columbia Sportswear Company designs and sells a variety of outdoor clothing and gear, including jackets, shirts, pants, shorts, footwear, and accessories like hats and backpacks. Their products are aimed at outdoor enthusiasts, hikers, campers, and active individuals of all ages. Columbia's products are known for their quality and durability, setting them apart from competitors in the outdoor apparel market. The company operates through a direct-to-consumer model, selling via their website, retail stores, and partnerships with other retailers, which helps them reach a wide audience. Their goal is to provide high-quality outdoor gear that enhances the experience of those who enjoy outdoor activities.

Portland, OregonHeadquarters

1938Year Founded

$40KTotal Funding

IPOCompany Stage

Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Wellness Program

Employee Discounts

Mental Health Support

Risks

The new Cherry Hill Mall store may face challenges in a competitive retail environment.

The Vader Collection may not resonate with Columbia's core customer base.

Strategic shifts by new marketing leadership could impact brand loyalty.

Differentiation

Columbia Sportswear offers innovative outdoor apparel with a strong brand reputation.

The company employs a multi-channel sales strategy for broad market reach.

Columbia's collaborations, like the Star Wars collection, attract niche markets.

Upsides

The rise of outdoor activities post-pandemic boosts demand for Columbia's products.

Collaborations with franchises like Star Wars enhance brand visibility and appeal.

Direct-to-consumer sales and social media marketing reach younger demographics effectively.

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