Global Omnichannel Capabilities Director at Actriv Healthcare

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceutical, Healthcare, HIVIndustries

Requirements

Bachelor’s degree required; advanced degree in Marketing, Business, Digital Innovation, Data Science, or related field strongly preferred
Great experience in capabilities, digital marketing, customer experience, or omnichannel strategy, preferably within pharmaceutical or healthcare
High accountability for impact performance
Ambition for patients and strategic curiosity
Strong collaboration and influence abilities
Passion for the mission and purpose of advancing HIV treatment and prevention

Responsibilities

Develop and implement a global omnichannel strategy to enhance digital fluency, improve Customer Experience (CX), and drive adoption of global strategies, tools, and platforms across markets
Design, scale, and embed omnichannel capabilities (e.g., segmentation, personalization, content optimization) globally, ensuring they meet business objectives by collaborating across teams
Lead CX global business plan, working closely with Global Brand teams and advocating for customer-centric strategies informed by insights from healthcare professionals (HCPs), patients, and stakeholders
Drive innovation by identifying opportunities and adopting new digital tools and platforms that connect online and offline channels
Lead CX capability across ViiV, including identification of gaps, areas to focus on, omnichannel capabilities within Learning & Development Platform, and the annual Digital Excellence Maturity Assessment (DEMA)
Collaborate with the Data & Analytics team to define KPIs, develop actionable insights from customer data, and optimize omnichannel strategies for relevance and impact of campaigns and engagement efforts
Monitor and report on the effectiveness of omnichannel initiatives, providing recommendations to enhance performance and ROI
Ensure all omnichannel strategies adhere to relevant regulatory, privacy, and compliance requirements, particularly in the highly regulated healthcare environment
Champion ethical and responsible use of data and technology in all initiatives

Skills

Key technologies and capabilities for this role

Omnichannel StrategyCustomer ExperienceDigital StrategyData InsightsTechnology PlatformsHCP EngagementCX CapabilitiesDigital Fluency

Questions & Answers

Common questions about this position

What is the employment type for this position?

This is a full-time position.

Is this role remote or based in a specific location?

The position is based within the Global Digital Office.

What are the key skills required for the Global Omnichannel Capabilities Director role?

Key skills include developing omnichannel strategies, data-driven decision making, collaboration across teams, leadership in CX capabilities, and leveraging data insights and technology platforms.

What is the company culture like at ViiV Healthcare?

ViiV Healthcare is a specialist pharmaceutical company dedicated to HIV innovation, with a deep connection to the HIV community, focusing on pushing scientific boundaries, customer-centric strategies, and collaboration across teams.

What makes a strong candidate for this role?

A strong candidate is a dynamic and innovative strategic leader with experience in omnichannel strategies, data-driven insights, CX leadership, and driving innovation through digital tools and cross-team collaboration.

Actriv Healthcare

Connects healthcare facilities with nursing professionals

About Actriv Healthcare

Actriv Healthcare connects healthcare facilities with nursing professionals through a digital platform designed for healthcare staffing. The platform allows nursing professionals to create their own schedules, select preferred workplaces, and contribute to patient care. Users download the Actriv app, complete their application, upload credentials, and schedule an interview. Once approved, they can choose shifts that fit their availability, clock in and out for work, and receive payment, along with benefits like vacation and sick time. Actriv stands out from competitors by emphasizing flexibility in work schedules and leveraging technology to streamline the staffing process. The company's goal is to enhance patient care by providing healthcare facilities with the staffing solutions they need while offering nursing professionals the flexibility they desire.

Tacoma, WashingtonHeadquarters

2017Year Founded

$243.2KTotal Funding

DEBTCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Professional Development Budget

Risks

Rising competition from similar healthcare staffing platforms threatens market share.

AI-driven staffing solutions may reduce need for traditional platforms like Actriv.

Potential labor law changes could impact Actriv's business model.

Differentiation

Actriv offers a unique platform for flexible nursing work schedules.

The company provides a seamless app experience for healthcare professionals.

Actriv's platform emphasizes matching skilled professionals with patient care needs.

Upsides

Actriv secured $3.9M for expansion in Tacoma, boosting growth potential.

Four-year streak on Inc. 5000 highlights Actriv's rapid growth and success.

Increased demand for flexible work aligns with Actriv's business model.

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