Paid Media Manager
Givebutter$90,000 - $110,000/year
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, Asset Management, MarketingIndustries
Requirements
- Ability to translate business priorities into paid media activations
- Partner with agencies to execute cross-channel campaigns
- Deliver measurable impact
- Support integrated campaign strategies
- Serve as liaison for paid media among creatives, product marketers, analytics, research and insights, and other partners
- Consult and collaborate with internal and external stakeholders
- Supremely effective communication skills
- Contribute to global priorities through educating partners, socializing learnings and insights, and facilitating connectivity worldwide
- Hands-on with all aspects of the paid media planning process
- Manage agency partners
- Expert in paid media (inferred from role context)
Responsibilities
- Partner with internal stakeholders to understand industry landscape, business priorities, and how marketing and media contribute as a growth driver
- Drive end-to-end campaign management in partnership with media agency, including briefing (align on brand health and business goals, translate into paid media KPIs), audience development (with agencies, audience marketing teams, analytics, research and insights), media consumption habits (crystallize reach via paid media channels and tactics), channel strategy and tactical approach (incorporate learnings, insights, innovations, creative and measurement), and reporting and optimizations (review performance, socialize insights, collaborate on recommendations, drive improved ROI)
- Set up campaigns to be strategically sound while planning for industry agility
- Connect learnings and insights with other marketing and business stakeholders to improve user journey aspects outside paid media
- Maintain strong relationships with agencies, publishers, and vendors to innovate and maximize value
- Challenge the status quo, innovate, and take a data-driven approach to team and partner processes
Skills
Paid Media
Digital Marketing
Campaign Strategy
Media Planning
Agency Management
Analytics
Cross-Channel Campaigns
Stakeholder Collaboration
Communication
BlackRock
About BlackRock
New York City, New YorkHeadquarters
1988Year Founded
$78,647.7MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
Benefits
Health Insurance
Unlimited Paid Time Off
Mental Health Support
Wellness Program
401(k) Retirement Plan
Risks
FDIC scrutiny could lead to regulatory challenges for BlackRock.
Workforce reduction may indicate internal financial pressures or strategic shifts.
Involvement in Yangzijiang Shipbuilding exposes BlackRock to geopolitical risks.
Differentiation
BlackRock's Bitcoin ETF, IBIT, reached over $50 billion in assets quickly.
The firm is developing a layer-2 tokenized real-world asset platform on Ethereum.
BlackRock's partnership with Frax Finance enhances its stablecoin market presence.
Upsides
IBIT's success attracts a broader range of cryptocurrency investors.
The Ethereum platform positions BlackRock as a leader in blockchain financial services.
Partnership with Frax Finance enhances digital finance offerings and compliance.
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