Global Head of Digital (B2B) at Logitech

United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, B2B MarketingIndustries

Requirements

Bachelor's degree in Marketing, Computer Science, or a related field (Master’s degree preferred)
10+ years of experience in digital marketing, with a focus on paid media, SEO, and LLMO
Proven track record of successfully developing and implementing digital marketing strategies

Responsibilities

Develop and implement a comprehensive B2B digital marketing strategy aligned with company goals and Digital Marketing COE
Oversee all aspects of digital marketing, including paid media, SEO, ABM, content syndication, and social media for the B2B organization
Stay up-to-date with the latest trends and technologies in digital marketing and LLMO, and incorporate them into strategies
Work closely with cross-functional regional marketers to establish clear goals, define targets, and report on success metrics
Plan, execute, and optimize paid media campaigns across various platforms (e.g., Google Ads, Social Media Ads, Display Ads)
Manage the paid media budget and ensure efficient allocation of resources to maximize ROI
Analyze campaign performance and provide data-driven insights and recommendations
Develop and implement SEO strategies to improve organic search rankings and drive traffic to the website
Conduct keyword research, on-page optimization, and link building activities
Monitor and analyze SEO performance using tools like Google Analytics and Google Search Console
Develop and implement strategies for increasing brand visibility in Large Language Models
Identify opportunities to use LLMO for content creation, personalization, and automation
Work with cross-functional teams to integrate LLMO into the marketing technology stack
Lead and mentor a team of digital marketing professionals
Foster a collaborative and innovative team environment
Provide training and development opportunities to enhance team skills and knowledge
Provide comprehensive digital guidance, including strategies to hit key targets such as INQ (inquiries), MQLs (marketing-qualified leads), opportunities, and revenue
Manage and allocate the digital marketing budget, ensuring optimization and ROI
Prepare regular budget forecasts and distribution plans
Manage relationships with external agencies, including onboarding new partners and ensuring alignment with business goals
Serve as the primary liaison between Logitech and agency partners for digital initiatives
Collaborate with web development teams to ensure website optimization for marketing campaigns
Provide input on website design and functionality to improve user experience and conversion rates
Ensure that the website is aligned with SEO best practices and marketing goals
Establish and monitor key performance indicators (KPIs) for all digital marketing activities
Conduct performance analysis and recommend enhancements to improve ROI
Prepare and present regular reports on campaign performance, insights, and recommendations
Use data to drive decision-making and optimize marketing strategies
Develop processes to monitor, report, and improve on core marketing KPIs

Skills

Digital Marketing

Paid Media

Google Ads

SEO

Keyword Research

On-page Optimization

Link Building

Google Analytics

Google Search Console

ABM

Content Syndication

Social Media

LLMO

Logitech

Designs and sells computer peripherals and accessories

About Logitech

Logitech designs and manufactures computer peripherals and digital interaction tools, including keyboards, webcams, headsets, and mice. Their products enhance how users connect with the digital world, focusing on user experience and design. Logitech's offerings cater to a wide range of customers, from individual consumers to businesses and professional gamers, and are sold through various online and retail channels. What sets Logitech apart from competitors is their strong commitment to quality and continuous innovation, which allows them to meet the changing needs of their users and set industry standards. The company's goal is to improve digital interaction for everyone, ensuring customer satisfaction through excellent support and community engagement.

San Jose, CaliforniaHeadquarters

1981Year Founded

IPOCompany Stage

Consumer Software, Design, Consumer GoodsIndustries

5,001-10,000Employees

Benefits

Comprehensive medical, dental, and vision

Life insurance, and short- and long-term disability

Flexible spending accounts for health care, dependent care and commuter expenses

Generous paid time off and holidays

Employee Assistance Program

Wellness programs and gym/sport benefits & discounts

Company social events

Logitech product discounts

Tuition reimbursement plan

Fun environment - take a break and play a game!

Retirement plan benefits

Risks

Increased competition from brands like Razer and Corsair in gaming peripherals.

Supply chain vulnerabilities affect availability of crucial semiconductor components.

Stricter EU environmental regulations may increase production costs for Logitech.

Differentiation

Logitech's diverse brand portfolio caters to various consumer and enterprise needs.

The company is recognized for its innovative design and user experience focus.

Logitech's commitment to sustainability enhances its brand reputation.

Upsides

Growing demand for remote work solutions boosts sales of webcams and headsets.

The gaming industry's growth supports increased sales of Logitech's gaming peripherals.

Rising content creation platforms drive demand for Logitech's streaming equipment.

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