Global Creative Director at WeWork

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Real Estate, Technology, Flexible WorkspaceIndustries

Requirements

Extensive global experience in leading and managing creative teams
Proven track record in developing impactful brand strategies
Experience executing integrated marketing campaigns that contribute to business growth
Strong background in performance marketing, developing and optimizing creative strategies for acquisition and retention on a global scale
Expertise in art direction and design
Ability to oversee and inspire a global team across visual identity, content creation, campaign development, and digital experiences

Responsibilities

Lead and manage a global team of diverse creative talent (graphic designers, copywriters, art directors, video producers), elevating content and fostering creative excellence
Develop, evolve, and enforce global brand guidelines for consistency across all WeWork brands and touch points
Concept and create original content communicating WeWork's vision across mediums and markets, aligning with business objectives and delivering culturally sensitive global campaigns
Evolve design systems and visual identity to position WeWork as an industry leader
Articulate design decisions and exhibit strong managerial skills to guide teams and partners, simplifying complex brands into compelling concepts
Collaborate closely with the Chief Marketing and Communications Officer to shape brand expression
Ensure creative work aligns with business goals and marketing strategy
Provide hands-on feedback, mentorship, and guidance to the creative team for growth and high-quality output
Foster a culture of accountability, innovation, and resourcefulness in fast-moving environments
Build relationships, manage, and mentor creatives, aligning teams around a shared vision
Collaborate with internal stakeholders (Brand Strategy, Performance Marketing, Sales, Social Media) to deliver scalable, on-brand materials driving measurable results
Oversee translation of high-level concepts into actionable creative work, taking ownership and accountability for projects

Skills

Creative Leadership

Brand Strategy

Art Direction

Graphic Design

Copywriting

Video Production

Visual Identity

Content Creation

Campaign Development

Digital Experiences

Performance Marketing

Team Management

WeWork

Provides coworking and office space solutions

About WeWork

WeWork provides shared workspaces and office solutions for individuals and businesses. Their spaces are designed to be flexible, allowing users to rent desks or private offices based on their needs. WeWork's locations are equipped with amenities such as high-speed internet, meeting rooms, and communal areas, making it easy for members to collaborate and network. Unlike traditional office rentals, WeWork offers short-term leases and a variety of membership plans, catering to freelancers, startups, and larger enterprises. The goal of WeWork is to create environments that foster productivity and community among its members.

New York City, New YorkHeadquarters

2010Year Founded

$12,795.1MTotal Funding

IPOCompany Stage

Social Impact, Real EstateIndustries

5,001-10,000Employees

Benefits

Competitive healthcare benefits

Life and AD&D insurance

401(k) matching

20 days of PTO

10 paid holidays

80 hours of paid sick time per full calendar year

16 weeks paid parental leave

Risks

Increased competition from Upflex threatens WeWork's market share.

WeWork's $19 billion debt limits financial flexibility and growth investment.

Bankruptcy filing indicates financial instability, risking client trust and membership decline.

Differentiation

WeWork transforms buildings into dynamic, collaborative workspaces for creativity and focus.

WeWork offers infrastructure, services, events, and tech for creators to thrive.

WeWork's eco-friendly workspaces attract environmentally conscious businesses.

Upsides

Flexible workspace demand is increasing with hybrid work models benefiting WeWork.

Digital nomadism rise creates global demand for coworking spaces, expanding WeWork's market.

Corporate downsizing in favor of flexible leases aligns with WeWork's offerings.

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