Gerente de Expert Marketing at Halborn

Rio de Janeiro, State of Rio de Janeiro, Brazil

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Health, Pharmaceuticals, MarketingIndustries

Requirements

Graduação Superior Completa
Inglês Fluente
Experiência comprovada em marketing, preferencialmente no setor de saúde ou indústrias farmacêuticas
Habilidade em liderar projetos multifuncionais e trabalhar em ambientes colaborativos
Excelentes habilidades de comunicação e influência
Capacidade de análise estratégica e tomada de decisão baseada em dados

Responsibilities

Desenvolver e implementar a Estratégia de Marketing Expert para marcas prioritárias, alinhada ao programa global de Experts
Criar planos de marca em colaboração com as equipes de Marketing recomendando níveis de investimento adequados para garantir o alcance dos objetivos financeiros em diversos mercados
Apoiar o desenvolvimento do portal Haleon Health Partner na LATAM e desenvolver estratégias de mídia para Experts, em parceria com equipes Marketing e Mídia
Supervisionar o orçamento de A&P, garantindo a alocação eficiente de recursos
Adaptar e criar conteúdos relevantes para marcas prioritárias, assegurando que os materiais atendam às necessidades dos mercados
Identificar lacunas de insights sobre Experts e desenvolver planos com CBIA para integrá-los nas estratégias de marca
Apoiar no desenvolvimento de materiais de capacitação das equipes de visitação médica
Monitorar o desempenho das marcas prioritárias e colaborar com equipes de marketing para implementar ações corretivas, assegurando o crescimento acima do mercado
Influenciar stakeholders para garantir a adesão às estratégias e planos, com suporte do Head de Expert Marketing
Engajar e motivar stakeholders internos e externos sobre as estratégias para Experts
Construir relacionamentos sólidos com os Gerentes de Marketing dos países e equipes multifuncionais, promovendo o compartilhamento de melhores práticas

Skills

Key technologies and capabilities for this role

Marketing StrategyHealthcare MarketingExpert MarketingOTC CategoriesCross-functional CollaborationDigital MarketingBrand ManagementStakeholder Management

Questions & Answers

Common questions about this position

What is the employment type for this Gerente de Expert Marketing position?

This is a full-time position.

Is this Gerente de Expert Marketing role remote or office-based?

This information is not specified in the job description.

What are the main responsibilities for the Gerente de Expert Marketing Latam role?

Key responsibilities include developing and implementing Expert Marketing strategies for priority brands, creating brand plans with marketing teams, supporting the Haleon Health Partner portal, supervising A&P budgets, adapting content, identifying insights gaps, supporting training materials, and monitoring brand performance.

What is the company culture like at Haleon?

Haleon has an agile, performance-focused culture that unites and inspires employees, driven by the 'Win as One' strategy and a purpose to deliver better everyday health with humanity, while celebrating diversity.

What makes a strong candidate for the Gerente de Expert Marketing Latam role?

A strong candidate will collaborate closely with Marketing, CBIA, Comex, Medical, and Digital teams, act as a functional ambassador promoting Expert Marketing value, and have the ability to develop strategies aligned with global programs to achieve company objectives.

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free