Freelance Producer, Sofar Family - Walthamstow, London (contract, commission-only) at Sofar Sounds

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Part TimeJob Type

UnknownVisa

Music, Events, EntertainmentIndustries

Requirements

Based in London (must be local to Walthamstow and surrounding areas like Leytonstone)
Deep connections to the local scene, with understanding of what appeals to young families and active role in building community
3-5 years of experience in live event curation, production, and promotions
Confident pitching ideas and event concepts to potential sponsors and partners
Strong pulse on the local area, including unique neighbourhood characteristics and where people spend free time
Natural connector, excelling at building relationships with diverse community-driven organisations, media partners, or local businesses for strategic and financial value
Understand how to promote and build strategic alliances

Responsibilities

Strengthen Sofar’s brand in the local community through promoting and selling tickets using self-directed local marketing tactics
Create a vision and execute strategy for show type and area, including venues, show themes, ideal artists, growth partners, and marketing tactics
Lead curation and booking for experiences, with support from the London booking team, selecting high-quality, diverse artists and venues, and growing networks as needed
Oversee and direct crew to ensure magical, hospitality-rooted, high-quality experiences
Provide oversight of financial performance, ensuring financial success and health of every event
Build relationships with local businesses to drive sales of sponsorships and private events
Identify and build relationships with local organisations with like-minded audiences to build community, broaden reach, and co-promote shows
Collaborate with other producers and the wider Sofar London team to grow the show type through diverse experiences that generate buzz and amplify brand awareness
Support the wider Sofar business by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the brand

Skills

event production

event curation

live event promotion

local marketing

community building

cultural trends

ticket sales

performer sourcing

venue sourcing

sponsorship acquisition

Sofar Sounds

Hosts secret concerts in unique venues

About Sofar Sounds

Sofar Sounds connects artists and audiences through unique live music events held in unconventional venues like living rooms, galleries, and rooftops. The company started in London and has grown to host events in 78 countries, creating a global music community. Sofar Sounds focuses on artist discovery and audience connection by organizing secret concerts that provide an intimate atmosphere for performances. In addition to live events, the company offers services to help artists manage their fan relationships and build sustainable careers. Revenue is generated through ticket sales and artist services, catering to music lovers seeking distinctive concert experiences and artists aiming to expand their fan base.

London, United KingdomHeadquarters

2009Year Founded

$44.6MTotal Funding

LATE_VCCompany Stage

EntertainmentIndustries

501-1,000Employees

Risks

Competition from similar platforms could dilute Sofar's unique market position.

Virtual concert experiences may reduce demand for Sofar's in-person events.

Local noise ordinances may limit venue availability for Sofar's unconventional events.

Differentiation

Sofar Sounds hosts secret concerts in unconventional venues, creating unique music experiences.

The company offers artist services to help performers manage fan relationships and careers.

Sofar Sounds has expanded to 78 countries, fostering a global music community.

Upsides

Increased demand for intimate live music experiences post-pandemic boosts Sofar's appeal.

Partnerships with non-traditional venues enhance Sofar's unique concert offerings.

Expansion of digital tools aligns with Sofar's artist services, aiding artist monetization.

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