Freelance Marketing Science Analyst at Critical Mass

Chicago, Illinois, United States

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Part TimeJob Type

UnknownVisa

Digital Marketing, Marketing ScienceIndustries

Requirements

2+ years' experience in Digital Analytics implementation
B.S. degree in a quantitative or technical field (e.g., economics, mathematics, business, finance, social sciences, computer science, or information management); M.S. degree preferred
2+ years of experience leading others in delivering Marketing Science projects across a broad range of initiatives
Demonstrated expertise in at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling
Experience optimizing digital marketing efforts using data-driven insights
Experience with visualization platforms (Tableau preferred)
Advanced Microsoft Excel and Microsoft Office skills
Strong verbal and written communication skills, with considerable experience presenting directly to clients
Expertise in media measurement
Experience with Web Analytics Tools (GA4 preferred)
Experience with Tag Management Systems (GTM preferred)
Expertise in Python, R, SQL, or other business-relevant statistical programming language
Experience utilizing paid media platforms (Google, DV360, Meta, TikTok, Pinterest, YouTube, LinkedIn, etc.)
Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation
Experience with ETL techniques and some involvement in data architecture
Experience with two or more testing platforms (e.g., Monetate, Adobe Target, Piano, etc.)
UTM tracking experience

Responsibilities

Ensure that analyses, reports, dashboards, and other deliverables created by the team fulfill client needs
Shape analytics content and provide point of view on methodology and technology
Lead the ideation, development, and execution of measurement strategies and frameworks
Assist in mapping and implementing data flows and ensure compliance with data governance protocols
Manage, develop, and motivate analysts; participate in resourcing, hiring, and training planning
Manage daily operations, prioritization, resourcing, and overall analytics delivery of the analytics stack (Google Analytics 4, Google Tag Manager, HubSpot, etc.)
Direct and support analysts as they implement and manage website tags and media pixels for ad platforms (Google Ads, Campaign Manager, Meta, Twitter, Pinterest, LinkedIn, Reddit, etc.)
Keep abreast of product updates (e.g., Adobe Launch Tag Management System), best practices, and proactively follow up with required changes in implementation and appropriate communications

Skills

Google Analytics 4

Google Tag Manager

HubSpot

Google Ads

Campaign Manager

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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