Field Marketing Manager, UKI & Nordics at Bazaarvoice

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Technology, MarketingIndustries

Requirements

Proven background in B2B marketing
5+ years of proven success in building and scaling new logo demand generation, customer acquisition and engagement programs, ideally within fast-growing SaaS-based technology companies
Deep familiarity with the UKI as it relates to B2B demand generation, customer acquisition and retention strategies and tactics
High degree of understanding of the modern B2B marketing mix and its ability to impact at a local country (geography and market segment) level
Proven track record of strategy, leverage, and origination of marketing programs and campaigns to deliver pipeline growth through a wide variety of performance channels
High degree of empathy to engage across various teams and individuals at local, regional, and global levels
Knowledge of / experience in consumer-focused business and industries would be an added advantage, including Retail, Health & Beauty, Consumer packaged goods, Food & Beverage, Fashion and apparel

Responsibilities

Serve as the in-region marketing-based demand generation expert as it relates to acquisition strategies, platforms and partners in key EMEA markets, including any overall or market-specific trends
Own the marketing number (MQLs, pipeline and closed won business) as a key part of overall pipeline generation for the business
Fully integrate with the regional business VP and their teams to understand where marketing can drive their business goals
Understand the market and sales challenges faced within your specific geography, and identify marketing opportunities enabling Bazaarvoice continued progress in the region
Contribute as a key regional field marketing expert to drive ROI for local business needs, primarily through targeting growth in our current customer base as well as acquisition of net new logos
Provide culturally-informed and target-relevant guidance and recommendations for global teams to design campaigns for you to deliver directly or support into region
Work cross-functionally on new market or product launches, including translation/localization, content development, and acquisition, ensuring our online presence outside of English language is fully optimized

Skills

Key technologies and capabilities for this role

B2B MarketingField MarketingDemand GenerationMarketing CampaignsPipeline GrowthMarketing StrategySaaS MarketingSales CollaborationLocal Campaign LocalizationMarketing Mix

Questions & Answers

Common questions about this position

What is the reporting structure for the Field Marketing Manager role?

The role reports to the Head of EMEA Marketing and involves close collaboration with the global marketing organization, the regional VP of sales and their teams, and other teams in the EMEA Revenue organization.

What are the key responsibilities of this position?

Responsibilities include owning the marketing number (MQLs, pipeline, and closed won business), integrating with regional sales teams to drive business goals, serving as the in-region demand generation expert, and localizing global campaigns while creating local-specific ones.

What experience is required for this Field Marketing Manager role?

A proven background in B2B marketing is required, along with a high degree of understanding of the modern B2B marketing mix, a proven track record of strategy, leverage, and origination of marketing programs and campaigns to deliver pipeline growth.

Is this a remote position or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Bazaarvoice

Facilitates user-generated content for eCommerce

About Bazaarvoice

Bazaarvoice enhances consumer experiences and drives sales by leveraging user-generated content, such as customer reviews, ratings, and visual content. The company provides tools that allow retailers and brands to collect, manage, and distribute this content, integrating it into their online stores and marketing strategies. Bazaarvoice stands out by offering a powerful content engine that amplifies the reach of client content across a vast retail network and integrates with social media platforms. The goal is to empower brands and retailers to use customer opinions and visual content to inspire confidence and increase sales.

Austin, TexasHeadquarters

2005Year Founded

$19.4MTotal Funding

POST_IPO_EQUITYCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Mental wellness matters - All team members get access to the Modern Health platform, which provides resources for personal/professional coaching, therapy, and meditation.

Improve your community and b:generous - We believe in investing our time and money to support our communities globally.

Embrace wellness and reward others - Through our YouEarnedIt platform, achievements, wellness, volunteering, and coaching is celebrated and rewarded, and everyone has a voice.

Paid sabbaticals - We reward employees for hard work. After five years with Bazaarvoice, you can apply for an eight-week paid sabbatical.

Recognition-based culture - We provide opportunities for annual merit rewards, company bonus schemes, and growth within your role.

Flexible work from home policies - The working world has changed. So have we.

Risks

Fake reviews and fraudulent content threaten Bazaarvoice's credibility and consumer trust.

Economic downturn reduces consumer spending on non-essential items, impacting demand.

Integration of Granify introduces risks in aligning AI-driven contextualization with existing systems.

Differentiation

Bazaarvoice leverages user-generated content to enhance consumer experiences and drive sales.

The company offers a powerful content engine that amplifies client content reach.

Strategic partnerships with social media platforms turn visual content into actionable purchase points.

Upsides

AI-driven personalization tools enhance user experience and increase engagement.

Growing concern over fake reviews boosts Bazaarvoice's authenticity verification processes.

Partnership with Attentive expands communication channels for personalized consumer interactions.

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