Field Marketing Manager - API (English + French/Spanish) at Vonage

Poland

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Communications, API, Technology, TelecommunicationsIndustries

Requirements

Fluent in Spanish or French (Italian a great plus)
Experience in field marketing, partner marketing, ABM, events, localized campaigns, and account engagement
Marketing experience in SaaS B2B, software, or high-tech environments
Bachelor's in Marketing or Business
Experience collaborating closely with Sales teams and supporting multiple regions, fostering strong relationships
Critical thinker with a data-driven, metrics-focused, results-oriented approach
Proficient in ABM tools like 6Sense and integrated marketing capabilities
Strong project management skills, adaptability to fast-changing environments, and dedication to excellence
Positive, agile, and collaborative team player who works seamlessly with Sales and Centers of Excellence
High-performance mindset, open-mindedness, and willingness to go the extra mile to achieve goals
Willingness to travel primarily within the EMEA region

Responsibilities

Develop regional plans in conjunction with senior field manager and regional sales leaders to align with sales priorities and goals
Align regional plans and activities with relevant ABM campaigns
Work closely with sales, using tools like 6Sense, to develop a highly targeted account list to execute ABM tactics against and support opportunity development
Organize and run regional industry trade shows
Organize C-level roundtables, experience and networking events to break into, engage or go wider in ABM accounts
Organize and drive webinars focused on regional product and solution prioritization
Drive local content syndication focused on positioning as a thought leader and building credibility within targeted audience
Drive direct marketing for account door openers, prospecting, nurturing, account navigation, opportunity development, deal support, etc
Work with 1-2-1 meeting vendors to drive meetings in ABM accounts
Innovate and test new ideas on reaching and engaging regional ABM accounts
Collaborate with Product Marketing and Content to build content for events, webinars, emails, and content syndication
Track and forecast performance in regions and keep planning documents up-to-date
Manage budgets, marketing resources, vendors, and agencies
Execute regional field and partner marketing strategy and activities to support sales efforts for customer acquisition and growth

Skills

Field Marketing

ABM

6Sense

Events Management

Trade Shows

Webinars

Content Syndication

Direct Marketing

Email Marketing

Budgeting

Marketing Reporting

Sales Alignment

Account Based Marketing

Vonage

Cloud-based communication services for businesses

About Vonage

Vonage provides cloud-based communication services to businesses of all sizes, from small startups to large enterprises. Its main offering is the Communications Platform as a Service (CPaaS), which allows companies to integrate voice, messaging, video, and data capabilities directly into their applications and processes. This integration helps businesses enhance customer engagement and streamline internal communications. Additionally, Vonage offers Unified Communications as a Service (UCaaS), which combines various communication tools into one platform, and Contact Center as a Service (CCaaS), which focuses on advanced customer service solutions. Unlike many competitors, Vonage operates on a subscription-based model, supplemented by usage-based fees, ensuring a steady income while allowing flexibility for clients. The goal of Vonage is to modernize communication infrastructure for businesses across various industries, improving their operational efficiency and customer service.

Holmdel Township, New JerseyHeadquarters

2001Year Founded

$361.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Leadership changes may disrupt strategic continuity at Vonage.

Regulatory pressures in India could challenge the Airtel partnership.

Adoption hurdles may slow the transition from SMS to Rich Communications Services.

Differentiation

Vonage offers a flexible portfolio of cloud-based communication applications and APIs.

The company provides CPaaS, UCaaS, and CCaaS solutions for diverse business needs.

Vonage's subscription and usage-based revenue model ensures financial stability and growth.

Upsides

Increased demand for integrated communication solutions boosts CPaaS and UCaaS markets.

Partnership with Airtel Business opens opportunities in the growing Indian market.

Collaboration with SAP enhances Vonage's competitive edge in AI-driven solutions.

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