Field Marketing Executive - NC

About the Role

Employment Type: Full time

Become a part of our caring community and help us put health first. The Field Marketing Executive plays a crucial role in driving lead generation and supporting the local sales team through grassroots marketing, community outreach, and event execution. The Field Marketing Executive works directly in the field to identify opportunities, build relationships, and activate strategies that contribute to sales growth, branding, and increased community presence. Ultimately, the Field Marketing Executive contributes to market growth objectives.

The Career Marketing Executive works with agents and their leaders to create plans that drive new enrollments, increase retention of existing members, and build meaningful relationships with community organizations and influencers. Begins to influence department’s strategy. Makes decisions on moderately complex to complex issues regarding technical approach for project components, and work is performed without direction. Exercises considerable latitude in determining objectives and approaches to assignments.

Key Responsibilities

• Liaison Role: Act as a liaison between markets, sales, and community partners to ensure seamless coordination and execution.
• Team Culture: Foster a collaborative, mission-driven team culture focused on growth, impact, and accountability.
• Outreach Strategies: Develop and implement local outreach strategies, including events and partnerships, to generate quality leads.
• Lead Cultivation: Identify and cultivate high-potential lead sources, including T65 opportunities.
• Performance Monitoring: Track and measure grassroots marketing, community outreach, and event success.
• Community Engagement: Build and maintain strong relationships with community organizations, local businesses, and other stakeholders.
• Event Execution: Plan and execute community events to enhance brand visibility and generate leads.
• Reporting: Prepare and present regular reports on outreach activities, performance, and outcomes.

Use your skills to make an impact.

Qualifications

• A bachelor’s degree in marketing, business, communication, or a related field or equivalent experience
• Proven experience in community outreach, grassroots marketing, or related roles.
• Strong communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Excellent organizational and time management abilities.
• Must reside in the Charlotte or the Raleigh/Durham, NC area.
• Must be willing to travel within the community, as this is a field-based role.

Preferred Qualifications:

• Master’s Degree
• Knowledge of the Medicare Advantage market, products, regulations, and compliance standards

Additional Information

Humana Perks: Full time associates enjoy:

• Medical, Dental, Vision and a variety of other supplemental insurances
• Paid time off (PTO) & Paid Holidays
• 401(k) retirement savings plan
• Tuition reimbursement and/or scholarships for qualifying dependent children
• And much more!

Social Security Task: Alert: Humana values personal identity protection. Please be aware that applicants being considered for an interview will be asked to provide a social security number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions to add the information into the application at Humana’s secure website.

Virtual Pre-Screen: As part of our hiring process for this opportunity, we will be using exciting virtual pre-screen technology called HireVue to enhance our hiring and decision-making ability. HireVue allows us to quickly connect and gain valuable information for you pertaining to your relevant skills and experience at a time that is best for your schedule. If you are selected for a virtual pre-screen, you will receive an email and text correspondence inviting you to participate in a HireVue interview. In this virtual pre-screen, you will receive a set of questions to answer. You should anticipate this virtual pre-screen to take about 10-15 minutes.