Field Marketing Executive - NC

North Carolina, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Health Insurance, MarketingIndustries

Requirements

Candidates should possess a bachelor's degree in marketing, business, communication, or a related field, or equivalent experience. Proven experience in community outreach, grassroots marketing, or related roles is necessary, along with strong communication and interpersonal skills. The ability to work independently and as part of a team, coupled with excellent organizational and time management abilities, is essential. Candidates must reside in the Charlotte or Raleigh/Durham, NC area and be willing to travel within the community for this field-based role. A Master's Degree and knowledge of the Medicare Advantage market, products, regulations, and compliance standards are preferred.

Responsibilities

The Field Marketing Executive will drive lead generation and support the local sales team through grassroots marketing, community outreach, and event execution. They will act as a liaison between markets, sales, and community partners, fostering a collaborative team culture. Responsibilities include developing and implementing local outreach strategies, identifying and cultivating high-potential lead sources, and building strong relationships with community organizations and local businesses. The role involves planning and executing community events to enhance brand visibility and generate leads, tracking and measuring the success of marketing activities, and preparing regular reports on outreach performance and outcomes.

Skills

Grassroots marketing

Community outreach

Event execution

Lead generation

Relationship building

Sales support

Market growth

Reporting

Performance tracking

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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