Field Marketing Coordinator Intern - Peterborough, ON at Stanley Black & Decker

Peterborough, Ontario, Canada

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Not SpecifiedCompensation

InternshipExperience Level

InternshipJob Type

UnknownVisa

Retail, Marketing, Consumer GoodsIndustries

Requirements

Currently enrolled in a College or University degree or diploma program, preferably in Marketing, Business, or another relevant area of study
Experience with retail events, product demonstration, new product launches
Strong communication and interpersonal skills
Self-motivated with the ability to work independently
Strong organizational and time management skills
Computer proficient in Word, Excel, PowerPoint, and Outlook
Ability to lift up to 50lbs
Access to own vehicle, required (mileage will be reimbursed where applicable)
Ability to work Wednesday to Sunday, required
Highly motivated, customer focused, hands-on individual that thrives in a fast-paced service environment
Possessing strong interpersonal and execution skills

Responsibilities

Local contact for big box retail stores
Execute retail events & new product launches
Flawlessly execute category work plans for all assigned brands and product categories (i.e., DEWALT, Craftsman, Stanley)
Achieve weekly and quarterly call cycle goals
Develop relationships within store personnel
Work effectively with your manager on a weekly/monthly basis
Complete all communication requirements with accounts timely and effectively
Working with retail stores to find new and creative ways to merchandise and increase sales
Become the liaison between retail stores and internal sales/marketing team
Ensure merchandising standards are met in store to maintain strong brand presence
Conduct in-store events and demos with retail employees and end users
Work with key in-store personnel to promote and expand brand exposure
Implement various Sales and Marketing programs in retail channels while managing your time effectively

Skills

Key technologies and capabilities for this role

Retail MarketingEvent ExecutionMerchandisingSales ProgramsCustomer ServiceTime ManagementInterpersonal SkillsProduct LaunchesCategory ManagementStore Relations

Questions & Answers

Common questions about this position

What is the compensation for this Field Marketing Coordinator Intern position?

The position offers competitive compensation.

Is this internship remote or does it require in-person work?

This is an in-person role based in the Peterborough region, working Wednesday to Sunday in a designated area within the province, with local contact required for big box retail stores.

What skills are required for this internship?

Required skills include strong communication and interpersonal skills, self-motivation with ability to work independently, strong organizational and time management skills, computer proficiency in Word, Excel, PowerPoint, and Outlook, plus experience with retail events, product demonstration, and new product launches.

What is the work schedule and team structure for this role?

You will work 40 hours per week for 4 months (May to August 2026), Wednesday to Sunday, as part of a dedicated team reporting directly to the Field Marketing Manager.

What makes a strong candidate for this Field Marketing Coordinator Intern role?

Strong candidates are currently enrolled in a college or university program preferably in Marketing or Business, have retail event experience, strong interpersonal skills, ability to work independently, and access to their own vehicle.

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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