Executive Director Enterprise Analytics at MGM Resorts International

Las Vegas, Nevada, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Hospitality, Entertainment, GamingIndustries

Requirements

Bachelor’s degree in business management, Marketing, Finance, Applied Mathematics, Industrial Engineering, or a related field
4+ years of prior relevant experience in a similar leadership role
Experience in hospitality or related industries (preferred)
Strong leadership skills with the ability to improve team culture and prioritize initiatives effectively
Ability to marshal evidence and assimilate, structure, and analyze both qualitative and quantitative data
Ability to communicate complex results clearly to a wide audience
Critical thinking skills to anticipate situations, identify necessary tools, and foresee potential obstacles by reviewing business performance
Proven track record in implementing innovative ideas, projects, and business solutions
Expertise in data structures, systems, and BI tools for marketing data management
Experience with customer segmentation, loyalty programs, ROI measurement, self-service dashboards, offer components, yield strategies, and revenue management

Responsibilities

Oversee and perform the strategic direction and creation of the data analytics roadmap, analysis & insights, reporting, and development of tools & capabilities across the North American portfolio of assets
Evaluate marketing programs and customer segments and make actionable recommendations to increase loyalty and/or conversion
Work closely with business partners and provide strategic guidance to maximize campaign & channel effectiveness, share of wallet, customer retention & loyalty, and revenue opportunities to drive performance
Work closely with key stakeholders at the properties and within the COE
Drive insights, tools, and capabilities to better understand various customer segments across multiple lines of business and touchpoints
Lead a team that develops dashboards and other reporting for ongoing effectiveness of analysis and testing
Translate complex business questions into structured analysis using multiple data sources and communicate key findings and recommendations to non-technical audiences
Create the analytics roadmap for the development and monitoring of customer behavior & segmentation and KPIs designed to acquire new customers, retain known customers, and maximize their share of wallet and overall value to the company
Partner with Marketing, Loyalty, and Data Science teams to identify best practices and testing opportunities to optimize customer valuation and segmentation, drive demand, and grow revenue
Ensure ongoing margin enhancements through valuation, segmentation, channel performance, and profitability measures
Communicate and review actionable findings with business partners and senior leadership in an easily understood manner and provide recommendations on strategy and areas of improvement
Monitor and stay up to date with external industry and competitive trends to adapt and ensure most effective strategy and areas of enhancement
Translate business needs to Data and Product teams ensuring to establish business requirements
Demonstrate and foster an environment that promotes a high performing team focused on values of leadership, mutual respect, engagement, self-led skills development, and can-do attitude
Facilitate learning and skills development opportunities across the team