Event Marketing Manager (Trade Shows and Sponsored Events) at Filevine

Salt Lake City, Utah, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Legal Technology, SaaS, TechnologyIndustries

Requirements

Experienced in event execution and marketing acumen
Proven ability to manage projects independently and drive strategic initiatives
Ability to deliver measurable ROI
Willingness to travel up to 25-40%

Responsibilities

Execute a comprehensive trade show and sponsored events strategy that supports Filevine's growth objectives
Collaborate with marketing and sales teams to align event initiatives with business goals and target audience needs
Identify and evaluate new trade show and sponsorship opportunities that align with business objectives
Establish and maintain relationships with industry associations, event organizers, and strategic partners
Participate in cross-functional planning sessions to ensure alignment across teams
Collaborate with marketing team to develop integrated marketing campaigns for each event, including pre-event promotion, on-site engagement, and post-event nurture
Create event-specific communication plans to drive attendance and booth traffic
Partner with content and creative teams to develop compelling event messaging, booth experiences, and promotional materials
Coordinate with digital marketing to leverage email, social media, and advertising for event promotion
Ensure brand consistency across all event touchpoints
Manage end-to-end planning and execution of an assigned portfolio of trade shows and sponsored events
Own all event logistics including on-site brand experience, venue relationships, vendor management, booth registration, and procurement of services (electricity, internet, carpet, furnishings, etc.)
Oversee booth set-up and on-site operations to create engaging attendee experiences
Coordinate with sales teams on booth staffing, messaging, and engagement strategies
Manage travel arrangements for participating staff, including transportation, accommodations, meals, and entertainment
Train team members on booth operations, messaging, and lead capture best practices
Work with show vendor portals and liaise directly with vendors on trade show components globally
Maintain professional representation of Filevine to customers, prospects, partners, and competitors
Manage event budgets for assigned portfolio, tracking expenses and optimizing spend
Evaluate sponsorship and vendor options to maximize value while remaining within budget parameters
Provide detailed post-event financial reports and analysis
Track key performance metrics including leads generated

Skills

Key technologies and capabilities for this role

Event MarketingTrade ShowsSponsored EventsCampaign ManagementStrategic PlanningProject ManagementLead GenerationROI AnalysisCross-Functional CollaborationSales AlignmentMarketing Strategy

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills and experience are required for the Event Marketing Manager role?

The role requires experience in event execution, marketing acumen, proven ability to manage projects independently, drive strategic initiatives, and deliver measurable ROI. Candidates should have expertise in strategic planning, campaign management, cross-functional collaboration, and end-to-end event operations.

How much travel is involved in this position?

This role requires up to 25-40% travel.

What is the team structure for this role at Filevine?

You'll join the Trade Show and Sponsored Events team within the broader Event Marketing organization under the VP of Experiential and Product Marketing, working with a team of Event Marketing Managers and cross-functionally with sales, marketing, and product teams.

What makes a strong candidate for this Event Marketing Manager position?

A strong candidate has both event execution expertise and marketing acumen, with proven ability to manage projects independently, drive strategic initiatives, deliver measurable ROI, and collaborate cross-functionally.

Filevine

AI-powered platform for legal operations

About Filevine

Filevine provides an AI-powered legal technology platform designed to improve the efficiency of law firms. The software suite, developed by legal professionals, includes features that reduce repetitive tasks, assist in drafting documents using case data, and offer customizable settings for document management. It also includes tools for invoicing, timesheet review, and time tracking, which help law firms streamline their workflows and save resources. Additionally, Filevine offers AI-enhanced intake and lead management tools that assist firms in converting leads into clients and optimizing marketing efforts. The platform features eSignature capabilities for easy document management and signing. Unlike many competitors, Filevine integrates advanced AI functionalities, allowing users to generate demand letters and gain real-time insights from documents. The goal of Filevine is to empower law firms of all sizes to operate more efficiently and effectively through technology.

Provo, UtahHeadquarters

2015Year Founded

$414MTotal Funding

SERIES_DCompany Stage

AI & Machine Learning, LegalIndustries

501-1,000Employees

Benefits

Medical, dental, & vision insurance

Parental leave

Disability insurance

Ergonomic and height-adjustable workstations

Weekly taco lunches

Flexible hybrid work schedules

Risks

Increased competition from similar AI-powered legal tech startups may affect market share.

Data privacy concerns with AI and third-party platforms could lead to regulatory issues.

Economic downturns may reduce law firms' spending on legal technology solutions.

Differentiation

Filevine offers a comprehensive AI-powered platform tailored for legal professionals.

The platform integrates real-time data analytics for enhanced decision-making in law firms.

Filevine's eSignature and document management tools streamline legal workflows efficiently.

Upsides

Filevine's AI tools improve lead conversion and client acquisition for law firms.

The partnership with Domo enhances operational efficiency through actionable data insights.

Filevine's comprehensive billing and payments platform strengthens its end-to-end solution offering.

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