Event Marketing Manager, Mind the Product at Pendo

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Events, Product ManagementIndustries

Requirements

Minimum of three (3) years in event marketing (B2B or community-driven preferred)
Experience running marketing campaigns for conferences or large-scale events
Comfortable using Google Suite, Salesforce, and Cvent (or similar tools)
Willingness to travel 2–3 times a year for major events
Must have the right to work in the UK
Preferred qualifications:
Experience in the SaaS or tech industry
Insight with the product management community
A knack for creative collaboration and data-driven storytelling
Experience marketing or managing conferences, trade shows, or large-scale community events
Knowledge with the product management or tech industry landscape
Well-developed design sensibility and ability to collaborate successfully on creative assets
Analytical mindset with experience reporting on marketing or event KPIs

Responsibilities

Event marketing & campaign execution
Plan, build, and execute integrated campaigns to promote Mind the Product events and experiences across email, social, paid media, web, content, and other owned channels
Partner with the Marketing Director to develop and execute audience-growth and registration-driving strategies
Write and optimise marketing copy for ads, newsletters, landing pages, and on-site materials
Collaborate with the Events team to craft promotional content, highlight speakers, and design pre-event and post-event attendee engagement strategies
Event operations & coordination
Assist with the organization of large conferences (#mtpcon and INDUSTRY). Tasks involve setting up signage, coordinating with vendors, managing event branding, and interacting with attendees
Liaise with vendors and suppliers to ensure creative assets, print materials, and activations are produced on time and on brand
Own, maintain and manage project timelines, marketing calendars, and campaign trackers to ensure seamless team coordination and on-time delivery of events and projects
Take a leading role in event delivery and troubleshooting across all stages - from pre-event setup through on-the-day execution to post-event wrap-up
Performance tracking & optimisation
Monitor registration, campaign performance, and engagement metrics; recommend adjustments and strategies to improve ROI
Coordinate post-event reporting and analysis to inform future marketing and event strategy
Collaborate cross-functionally with design, content, and sales teams to align on event goals and success criteria

Skills

Key technologies and capabilities for this role

Event MarketingCampaign PlanningEmail MarketingSocial MediaPaid MediaCopywritingContent CreationEvent OperationsConference CoordinationAudience GrowthRegistration StrategiesPromotional Content

Questions & Answers

Common questions about this position

What experience is required for the Event Marketing Manager role?

A minimum of three years in event marketing (B2B or corporate events) is required.

What are the key responsibilities of this position?

Responsibilities include planning and executing event marketing campaigns across multiple channels, assisting with event operations like vendor coordination and on-site management, and tracking performance metrics to optimize ROI.

Is this a remote or office-based role?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of work environment can I expect at Mind the Product?

This is an individual contributor role in a fast-moving, collaborative environment where you'll work closely with Marketing, Events, and Creative teams.

Pendo

Enhances product experience and digital adoption

About Pendo

Pendo enhances digital products by providing solutions for product experience and digital adoption. Its platform integrates with clients' existing software, offering tools for in-app messaging, user analytics, and feedback collection. This allows businesses to understand user behavior and improve their products based on data-driven insights. Pendo primarily serves software companies, tech startups, and enterprises in the SaaS sector, charging subscription fees for access to its services. Unlike competitors, Pendo focuses specifically on user engagement and experience, helping clients guide users through new features and updates. The goal is to help businesses meet user expectations and achieve growth in a competitive market.

Raleigh, North CarolinaHeadquarters

2013Year Founded

$455.5MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Remote Work Options

Professional Development Budget

Risks

Increased competition from AI-driven platforms could threaten Pendo's market share.

Rapid AI innovation may outpace Pendo's integration capabilities, risking competitive edge loss.

Integration risks from Zelta AI acquisition could disrupt Pendo's operations if mismanaged.

Differentiation

Pendo integrates seamlessly with existing products, enhancing user engagement and feedback collection.

The platform offers in-app messaging, user analytics, and feedback tools for product improvement.

Pendo's AI-driven insights provide a comprehensive view of user behavior and product performance.

Upsides

Pendo's acquisition of Zelta AI enhances its AI capabilities for customer feedback analysis.

Partnership with Google Cloud's Vertex AI boosts product discovery and user personalization.

Pendo's $200 million ARR and customer growth highlight its strong market position.

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