Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Credit Risk, Data AnalyticsIndustries
Requirements
- Forte visão estratégica e capacidade de conectar insights de mercado a decisões de produto, packaging e go-to-market
- Experiência sólida em marketing de produto, GTM e inteligência de mercado, preferencialmente em soluções analíticas, dados, bancos, fintechs ou portfólio de crédito
- Capacidade de traduzir soluções técnicas em valor de negócio, com excelente comunicação escrita e verbal
- Perfil colaborativo / hands-on e de influência
- Raciocínio analítico e orientação a resultados, com conforto em lidar com métricas, funis e indicadores de performance
Responsibilities
- Liderar lançamentos de novas soluções para monitoramento e relatórios, definindo mensagens, posicionamento, público-alvo, segmentação e personas em alinhamento com o time de GTM
- Desenhar e liderar o empacotamento (packaging) de novas ofertas e bundles, garantindo que sejam relevantes, competitivas e aderentes às dores e maturidades de cada segmento, com alta sinergia com o PMM de Soluções Analíticas
- Atuar na verticalização das ofertas, traduzindo a estratégia de portfólio em soluções contextualizadas por segmento, fortalecendo a diferenciação e contribuindo para melhor performance de pipeline e conversão
- Construir e gerir o posicionamento de portfólio, traduzindo o valor das soluções em propostas e narrativas de negócio consistentes e orientadas ao cliente
- Orquestrar a esteira de ações junto ao time de Marketing Institucional, contribuindo para awareness, geração de demanda qualificada e aumento da rentabilidade do portfólio
- Manter escuta ativa do mercado e dos clientes, analisando insights, pesquisas quali e quanti, e relatórios de win/loss para retroalimentar produto e GTM com oportunidades de melhoria
- Atuar lado a lado com Product Managers, garantindo fluidez de comunicação entre stakeholders e ajudando a priorizar o roadmap com base em dados de mercado e voz do cliente
- Mapear dores, jobs to be done e reasons to believe, transformando esses aprendizados em propostas de valor e argumentos comerciais sólidos
- Liderar o sales enablement, cocriando com Sales Care e Sales Training os materiais, capacitações e rituais de aculturamento sobre produtos e ofertas
- Acompanhar indicadores de desempenho, analisando funil, pipeline, performance de campanhas e impactos das ações de marketing no atingimento dos OKRs
- Gerenciar stakeholders-chave, como Pricing, Planejamento Comercial, Customer Success e GTM, garantindo alinhamento estratégico de ponta a ponta
Skills
Product Marketing
Go-to-Market Strategy
Market Positioning
Customer Personas
Offer Packaging
Product Launches
Sales Enablement
Competitive Analysis
Segmentation
GTM Alignment
Expedia
Travel booking platform for flights, hotels, rentals
About Expedia
Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.
Bellevue, WashingtonHeadquarters
1996Year Founded
$3,277.3MTotal Funding
IPOCompany Stage
Consumer Goods, EntertainmentIndustries
10,001+Employees
Benefits
Competitive Paid Time Off
Travel Discounts
Healthcare Flexible Spending Accounts
Employee Assistance Program
Wellness & Travel Reimbursement
Workplace Accomodations
Medical, Dental, & Vision Insurance
Matching Gifts
New Parental Benefits
Risks
Riyadh Air's entry could increase competition, affecting Expedia's market share.
CFO transition may lead to strategic shifts impacting financial management and investor confidence.
Expedia's partnerships may strain resources, affecting service quality if not managed well.
Differentiation
Expedia offers a comprehensive suite of travel services under one platform.
The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.
Expedia provides partners with valuable data and technology to optimize their offerings.
Upsides
Expedia can capitalize on the rise of 'workcations' with longer stay packages.
The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.
Increased demand for personalized travel experiences can enhance user engagement for Expedia.
Related Jobs
RemoteRemoteProduct Marketing Lead
AKASASalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
RemoteMarketing Strategist
OneLocalSalary not specified
- Full Time
- Mid-level (3 to 4 years)
RemoteGo to Market Partnerships Manager
JellyfishSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
RemoteMarketing Manager
PlanetSalary not specified
- Full Time
- Junior (1 to 2 years)