Especialista de Marketing Digital at IQVIA

Bogotá, Bogota, Colombia

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Not SpecifiedCompensation

Entry Level & New GradExperience Level

Full TimeJob Type

UnknownVisa

Pharmaceutical, HealthcareIndustries

Requirements

Carrera universitaria en: Administración, Mercadeo, Ingeniería o afín
Al menos 1 año de experiencia en marketing digital, redes sociales, desarrollo de negocios o innovación en giro Farmacéutico (Indispensable)
Conocimiento en canales digitales/conocimiento del ecosistema (páginas web, email marketing, aplicaciones móviles, SMS, redes sociales, etc.)
Conocimientos en Google Analytics para obtener información valiosa
Inglés avanzado
Ciudad de residencia: Bogotá

Responsibilities

Hacer seguimiento al desempeño a través de la analítica (Google Analytics) de las campañas promocionales y no promocionales para activar decisiones como cambios en la pauta o del target segmentado (Multichannel y Marketing)
Capacidad para producir insights de los datos generados por Google Analytics
Seguimiento oportuno de los resultados de las estrategias de full funnel por medio de Google Analytics, email marketing y otras herramientas
Apoyo en el seguimiento y ejecución de la estrategia no promocional
Apoyo en los proyectos digitales de cada área terapéutica como lo son generación de contenidos
Apoyo operativo en el entendimiento del entorno digital de forma continua: como buscan los usuarios en Google acerca de un tema y auditoría digital continua de nuestros activos
Segmentación de audiencias alineado a los objetivos de comunicación
Validación y generación de reportes mensuales de los activos digitales
Apoyar la creación del dashboard Multichannel & Digital
Seguimiento a los KPIs de la fuerza de ventas

Skills

Key technologies and capabilities for this role

Google AnalyticsEmail MarketingMultichannel MarketingDigital MarketingAudience SegmentationContent GenerationDigital AuditSEOKPI TrackingSalesforce KPIsDashboard Creation

Questions & Answers

Common questions about this position

What experience is required for the Digital Marketing Specialist role?

A university degree in Administration, Marketing, Engineering or related field is required, along with at least 1 year of experience in digital marketing, social media, business development or innovation in the pharmaceutical sector.

What key skills are needed for this position?

Proficiency in Google Analytics for performance tracking and generating insights, knowledge of digital channels like email marketing, social media, and web, and experience with audience segmentation and multichannel strategies are essential.

Where is this job located?

The position requires residence in Bogotá.

What is the salary or compensation for this role?

This information is not specified in the job description.

What language skills are required?

Advanced English is required.

IQVIA

Advanced analytics and clinical research services

About IQVIA

IQVIA provides advanced analytics, technology solutions, and clinical research services specifically for the life sciences industry. Their services utilize extensive data resources and technology to create connections within healthcare, allowing clients to gain insights that help speed up the development and marketing of new medical treatments. This process is facilitated by their IQVIA Connected Intelligence™ system, which offers quick and flexible insights. IQVIA stands out from competitors by focusing on patient privacy, employing various technologies to protect individual data. The company's goal is to enhance healthcare outcomes by supporting biotech, pharmaceutical, and medical device companies, as well as researchers and government agencies, in understanding diseases and advancing medical science.

Durham, North CarolinaHeadquarters

1998Year Founded

$3,526MTotal Funding

POST_IPO_EQUITYCompany Stage

Cybersecurity, Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Rapid advancement of cancer vaccines may disrupt traditional clinical research models.

Proliferation of disparate technological solutions causes technology overload in clinical trials.

Generative AI technologies face challenges in adoption due to data privacy concerns.

Differentiation

IQVIA leverages advanced analytics and big data for life sciences solutions.

The company offers privacy-enhancing technologies to protect individual patient data.

IQVIA's AI Assistant provides rapid, actionable insights for healthcare and life sciences.

Upsides

Increased adoption of decentralized clinical trials enhances patient-centric study designs.

AI-driven drug discovery accelerates identification of potential drug candidates.

Expansion of telemedicine facilitates remote patient monitoring and data collection.

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