English Copywriter-Singapore at Plaid

Singapore

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, Technology, SaaSIndustries

Requirements

2–4 years of experience in copywriting, brand writing, or creative content within tech, SaaS, or AI industries
Proven ability to turn technical or abstract ideas into accessible, compelling language
Excellent command of English grammar, tone, and narrative flow
Strong collaboration and communication skills; comfortable working across teams and time zones
Highly organized and detail-oriented with strong sense of accountability for deadlines and quality
Good at using AI tools to improve work efficiency
Preferred Qualifications
Experience writing for global or bilingual audiences (U.S., APAC, or EU)
Familiarity with AI, productivity, or hardware-software integrated products
Proficiency with AI and productivity tools (ChatGPT, Notion, Figma, Google Workspace)
Basic understanding of SEO or content performance metrics
Passion for technology, creativity, and crafting stories that move people

Responsibilities

Write clear, compelling, and technically accurate copy across product launches, GTM campaigns, landing pages, and sales assets
Translate complex AI and software features into human, value-led benefits that connect with diverse audiences
Partner with Product Marketing, Creative, and Sales teams to develop consistent, impactful messaging across all channels
Uphold and evolve Plaud’s brand voice — maintaining tone, accuracy, and narrative coherence across regions
Use AI tools and data insights to refine content quality, speed, and engagement performance

Skills

Copywriting

Product Marketing

GTM Campaigns

Landing Pages

Sales Assets

AI Messaging

Technical Writing

Plaid

Connects financial accounts to apps securely

About Plaid

Plaid simplifies financial data management for individuals and businesses by connecting various financial accounts to apps and services. Its main product is a set of APIs that allow developers to integrate financial data into their applications, enabling users to track spending, initiate payments, and access financial services all in one place. Plaid serves a wide range of clients, including app developers and financial institutions, and is used by popular apps like LendingTree and Square. Unlike many competitors, Plaid focuses on providing a comprehensive and scalable platform that supports various financial use cases, such as transactions and identity verification. The company's goal is to enhance the way users interact with their financial data, making it easier and more secure.

San Francisco, CaliforniaHeadquarters

2013Year Founded

$714.3MTotal Funding

SERIES_DCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

We've got you covered: From medical, life, and 401ks, we’re here to support your physical, mental, and financial wellbeing.

Everyone is an owner: We want everyone to feel ownership over their work - literally, which is why we offer equity to full-time Plaids.

Vacation your way: We want to make sure you have time to meet your personal needs with unlimited PTO and two weeks of synchronous, company-wide vacation.

Grow your skills: Every Plaid is in control of their career development with our learning stipends, tools, and trainings.

Risks

Increased competition from API-based banking solutions like FIS's Code Connect platform.

Potential legal challenges, such as PNC's lawsuit over trademark issues.

Demand for enhanced transparency and security in financial data sharing.

Differentiation

Plaid offers seamless financial data integration through robust APIs for diverse clients.

Plaid's Pay by Bank for Bill Pay provides a cost-effective recurring payment solution.

Plaid's strategic partnerships enhance its value proposition in payroll and payment sectors.

Upsides

Plaid's expansion into the Triangle area indicates growth and increased hiring potential.

Partnership with Dwolla enhances Plaid's presence in the secure payments sector.

Collaboration with Ansa expands market reach through pay-by-bank capabilities for merchants.

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