[Remote] EMEA Marketing Lead at Lookout

Italy

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

8–10+ years of field marketing experience in B2B tech—preferably in cybersecurity or enterprise SaaS
Track record of developing and executing regional go-to-market strategies that drive measurable business outcomes
Deep understanding of the sales process, with ability to influence deal progression through targeted marketing activities
Strong executive presence and communication skills; able to build trust and alignment across leadership and cross-functional teams
Fluency in Salesforce, Marketo (or equivalent), and marketing analytics for performance tracking and attribution
Experience managing partner ecosystems and co-marketing programs across diverse geographies
Highly autonomous, strategic operator (requires 30-40% travel across Western Europe)

Responsibilities

Own Regional GTM Strategy: Translate global priorities into an actionable regional marketing plan aligned with EMEA revenue targets and account strategies; partner with sales leadership to shape territory-level plans, integrating events, ABM, partner marketing, and digital tactics for maximum pipeline impact
Drive Pipeline and Influence: Lead integrated campaigns that connect thought leadership, executive engagement, and field activation; measure performance by pipeline contribution, conversion velocity, and ROI—not just leads or attendance
Lead Regional Event & Experience Strategy: Oversee the regional event portfolio—from anchor conferences (e.g., it-SA, Les Assises) to bespoke executive programs and customer roundtables; ensure every engagement ladders up to strategic objectives, deepens relationships, and advances active opportunities
Orchestrate Cross-Functional Alignment: Act as the connective tissue between marketing, sales, channel, and customer success to ensure unified messaging and seamless execution; influence global campaign design by bringing field insights and regional buyer intelligence to HQ
Accelerate Partner Co-Marketing: Build joint go-to-market programs with key distributors, resellers, and technology partners to amplify reach and drive shared pipeline
Own Measurement and Optimization: Manage regional budgets, pipeline attribution, and marketing performance metrics with rigor; continuously refine tactics based on data and field feedback to increase ROI and sales efficiency

Skills

Key technologies and capabilities for this role

Field MarketingGTM StrategyABMPartner MarketingEvents MarketingPipeline GenerationSales AlignmentExecutive EventsBrand Building

Questions & Answers

Common questions about this position

What is the travel requirement for this role?

The role requires 30-40% travel across Western Europe.

Is this a remote position or does it require office presence?

This information is not specified in the job description.

What salary or compensation is offered for the EMEA Marketing Lead role?

This information is not specified in the job description.

What key skills and experience are required for this position?

The role demands strategic vision, flawless execution, experience in field marketing, ability to drive GTM strategies, pipeline influence, event management, cross-functional alignment, and partner co-marketing.

What does success look like in this role?

Success involves owning the full funnel impact from brand awareness to pipeline contribution, measuring performance by pipeline contribution, conversion velocity, and ROI.

Lookout

Provides cloud and mobile security solutions

About Lookout

Lookout specializes in cybersecurity, offering solutions to protect data and devices from cyber threats for both businesses and individuals. Their services include Cloud Access Security Broker (CASB) for securing cloud environments and Secure Access Service Edge (SASE) platforms that integrate network security with wide area networking. Lookout operates on a subscription model and partners with major tech companies to enhance its offerings. The company's goal is to address the growing need for effective cybersecurity measures in an increasingly digital world.

Boston, MassachusettsHeadquarters

2007Year Founded

$322.9MTotal Funding

DEBTCompany Stage

CybersecurityIndustries

501-1,000Employees

Benefits

Flexible Work Hours

Performance Bonus

Risks

AI-driven cyber threats may outpace Lookout's current security measures.

Increasing competition from major players like Palo Alto Networks pressures Lookout to innovate.

Reliance on strategic partnerships could risk market expansion if partners shift focus.

Differentiation

Lookout offers a unified, cloud-native security platform for diverse environments.

The company integrates CASB and SASE for comprehensive cloud and network security.

Lookout's generative AI assistant, SAIL, enhances cybersecurity analysis and data protection.

Upsides

Growing demand for Zero Trust solutions boosts Lookout's Secure Private Access ZTNA.

Rising mobile phishing attacks increase the need for Lookout's Mobile Endpoint Security.

Collaboration with cloud marketplaces like Pax8 expands Lookout's distribution channels.

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