Email Marketing Manager
VersapaySalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Social Media, Influencer Marketing, SaaSIndustries
Requirements
- Ability to collaborate with marketing, sales, and creator success teams
- Proficiency in defining and refining email strategies for engagement, conversion, and acquisition
- Skills in analyzing performance metrics to optimize campaigns
- Experience overseeing creation, scheduling, and distribution of newsletters
- Capability to execute email outreach campaigns across platforms like Instagram, TikTok, Facebook, and YouTube
- Expertise in sourcing high-quality creators using databases, manual research, and AI-assisted tools
- Proficiency in crafting engaging email content, including subject lines and niche-specific messaging
- Ability to track, analyze, and report on campaign performance
- Strong cross-functional collaboration skills with marketing, content, creator success, and sales teams
- Experience providing feedback in team syncs and acting as a team connector
- Leadership in performance analysis, project prioritization, and planning
- Demonstration of core values like transparency, accountability, and collaborative problem-solving
- Initiative to influence outcomes for the creator business line
- Knowledge of trends in email marketing, automation, and influencer sourcing
- Ability to monitor competitor strategies and recommend innovations
Responsibilities
- Collaborate with marketing, sales, and creator success teams to align email campaigns and outreach with business objectives
- Define and refine email strategies to maximize engagement, conversion, and creator acquisition
- Analyze performance metrics to optimize campaign strategy and inform future initiatives
- Oversee the creation, scheduling, and distribution of newsletters featuring thought leadership, educational content, and partner promotions
- Execute systematic email outreach campaigns to recruit new creators across social platforms
- Source high-quality creators using databases, manual research, and AI-assisted tools, aligned with quality standards
- Craft engaging email content, including subject lines and messaging, tailored to creator niches and tested for performance
- Track, analyze, and report on email and outreach campaign performance, iterating for improvement
- Work cross-functionally with marketing, content, creator success, and sales teams for coordinated campaigns
- Provide actionable feedback in weekly team syncs on campaign results, creator performance, and strategic next steps
- Serve as a connector across teams, sharing insights and contributing to improvements in email and outreach practices
- Act as a proactive leader, owning performance analysis, project prioritization, and next-step planning
- Demonstrate Later’s core values through transparency, accountability, and collaborative problem-solving
- Take initiative to influence positive outcomes for the creator line of business
- Stay current on trends in email marketing, automation, and influencer sourcing
- Monitor competitor strategies and emerging best practices to identify improvement opportunities
- Recommend innovations and optimizations to enhance email campaign performance
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What does the Email Marketing Specialist do at Later?
The role involves driving engagement and growth in Later’s creator ecosystem through targeted email campaigns, recruiting high-quality creators, promoting partnership opportunities, and curating newsletter content.
What are the key responsibilities in strategy for this position?
Responsibilities include collaborating with marketing, sales, and creator success teams to align campaigns with business objectives, defining email strategies for engagement and acquisition, and analyzing performance metrics to optimize future initiatives.
What technical and execution tasks will I handle?
You will oversee newsletter creation and distribution, execute email outreach to recruit creators on platforms like Instagram and TikTok, source creators using databases and AI tools, craft engaging email content, and track campaign performance.
Who does this role report to and collaborate with?
This role reports to the Email Marketing Manager and involves working cross-functionally with marketing, sales, and creator success teams.
Is the salary or compensation mentioned for this position?
This information is not specified in the job description.
Later
Social media management and influencer marketing tools
About Later
Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.
Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees
Benefits
Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options
Risks
Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.
Differentiation
Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.
Upsides
AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.
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